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For the year-to-date the Fiat Siena saloon
is in seventh position in the overall
ranking of car sales in Brazil so far this
year with a total of 27,243 units sold. |
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As
Fiat Automóveis reaffirms its position as the
biggest selling brand in Brazil during April and
cements its leadership for the first four months
of the year, the Siena has conquered the market
segment reserved for four door saloon cars for
the first time. With a further 9,254 units sold
in April, the Siena becomes the best selling
four door saloon model on the Brazilian car
market and that result represents a strong
growth rate of 24.8 percent in relation to
March, when 7,413 units were sold.
Scaling the
heights of this key market segment by the Siena is the
highlight of a strong April's performance by Fiat Automóveis
that saw it record 58,226 registrations, keeping it in
charge in Brazil and allowing it to claim a 25.9 percent
share of the market. This allows Fiat to retain its
leadership of the market after the first four months of the
year as it has now sold 210,987 vehicles in Brazil which
equates to a 24.3 percent share of the overall market.
The Fiat Siena
is available in Brazil in six different specifications, with
the latest version, only launched in March, being the EL
which is equipped with the new 1.0-litre Fire Flex engine
with 73/75 bhp (petrol/alcohol). The "Project World Car"
member's range opens up with the Siena Fire 1.0 Flex: R$
26.290 (€ 9,308) and then continues through the Siena EL 1.0
Flex: R$ 28.900 (€ 10,232), Siena ELX 1.0 Flex: R$ 32.600 (€
11,542), Siena ELX 1.4 Flex: R$ 36.200 (€ 12,816) and Siena
ELX 1.4 Tetrafuel: R$ 43.200 (€ 15,295) before the Siena HLX
1.8 Flex: R$ 43.300 (€ 15,330) tops off the range.
For the
year-to-date the Fiat Siena is in seventh position in the
overall ranking of car sales in Brazil with a total of
27,243 units. Meanwhile in the category for saloon cars for
the year-to-date it is firmly in second place behind the
Chevrolet Corsa Sedan which has 39,287 registrations so far
this year. Behind the Siena in third place after the first
four months is the VW Voyage, (Gol sedan) with 23,099
registrations. The rest of the top-10 after four months
comprises of: 4th Chevrolet Prisma (17,056), 5th Ford Fiesta
Sedan (14,391), 6th Renault Logan (7,756), 7th VW Polo Sedan
(4,913), 8th Peugeot 207 Passion (4,180), 9th Renault Clio
Sedan (915) while in 10th place is the Renault Symbol (790).
The Italian
brand has four models among the ten top selling cars and
light commercial vehicles in the Brazilian market for the
year-to-date: As well as the Siena in seventh place, its
sister model the Palio holds second position with 59,456
units, the long-running Uno in in third place with 51,563
units, while the Strada pick-up one place behind the Siena
in eighth and is on 25,876 units after four months.
by Claudio
Perlini
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