13.05.2009 SIENA IS BRAZIL'S BEST SELLING SALOON DURING APRIL AS FIAT LEADS THE MARKET

FIAT SIENA (2008)
FIAT SIENA (2008)

For the year-to-date the Fiat Siena saloon is in seventh position in the overall ranking of car sales in Brazil so far this year with a total of 27,243 units sold.

As Fiat Automóveis reaffirms its position as the biggest selling brand in Brazil during April and cements its leadership for the first four months of the year, the Siena has conquered the market segment reserved for four door saloon cars for the first time. With a further 9,254 units sold in April, the Siena becomes the best selling four door saloon model on the Brazilian car market and that result represents a strong growth rate of 24.8 percent in relation to March, when 7,413 units were sold.

Scaling the heights of this key market segment by the Siena is the highlight of a strong April's performance by Fiat Automóveis that saw it record 58,226 registrations, keeping it in charge in Brazil and allowing it to claim a 25.9 percent share of the market. This allows Fiat to retain its leadership of the market after the first four months of the year as it has now sold 210,987 vehicles in Brazil which equates to a 24.3 percent share of the overall market.

The Fiat Siena is available in Brazil in six different specifications, with the latest version, only launched in March, being the EL which is equipped with the new 1.0-litre Fire Flex engine with 73/75 bhp (petrol/alcohol). The "Project World Car" member's range opens up with the Siena Fire 1.0 Flex: R$ 26.290 (€ 9,308) and then continues through the Siena EL 1.0 Flex: R$ 28.900 (€ 10,232), Siena ELX 1.0 Flex: R$ 32.600 (€ 11,542), Siena ELX 1.4 Flex: R$ 36.200 (€ 12,816) and Siena ELX 1.4 Tetrafuel: R$ 43.200 (€ 15,295) before the Siena HLX 1.8 Flex: R$ 43.300 (€ 15,330) tops off the range.

For the year-to-date the Fiat Siena is in seventh position in the overall ranking of car sales in Brazil with a total of 27,243 units. Meanwhile in the category for saloon cars for the year-to-date it is firmly in second place behind the Chevrolet Corsa Sedan which has 39,287 registrations so far this year. Behind the Siena in third place after the first four months is the VW Voyage, (Gol sedan) with 23,099 registrations. The rest of the top-10 after four months comprises of: 4th Chevrolet Prisma (17,056), 5th Ford Fiesta Sedan (14,391), 6th Renault Logan (7,756), 7th VW Polo Sedan (4,913), 8th Peugeot 207 Passion (4,180), 9th Renault Clio Sedan (915) while in 10th place is the Renault Symbol (790).

The Italian brand has four models among the ten top selling cars and light commercial vehicles in the Brazilian market for the year-to-date: As well as the Siena in seventh place, its sister model the Palio holds second position with 59,456 units, the long-running Uno in in third place with 51,563 units, while the Strada pick-up one place behind the Siena in eighth and is on 25,876 units after four months.

by Claudio Perlini
 

© 2009 Interfuture Media/Italiaspeed