Fiat's
small, efficient models were very much in favour with
German new car buyers during April with 23,944 units
registered putting it up 150.5 percent year-on-year and
making it the fourth highest selling brand in Europe's
biggest new car market; this was also the market's
biggest year-on-year rise with the exception of its
sister niche brand Alfa Romeo. The Italian carmaker has
been one of the biggest recipients of the financial
incentives that are being offered by the German
government in an effort to persuade owners of higher
polluting older cars to trade them in at the dealerships
for more efficient new models and in doing so help kick
start stalled car sales.
The 'scrappage'
scheme's positive effects started to really filter down and
begin to bite in March with the overall market climbing 39.9
pct while Fiat rocketed 217.8 pct. Into April that upwards
trend has continued, with the overall market climbing by
19.4 pct year-on-year (379,626 registrations) while Fiat
gained 150.9 pct with 23,944 cars sold, and that equated to
a 6.3 pct share of the market. For the year-to-date Fiat now
has 67,909 registrations in Germany putting it up 115.8 pct
year-on-year (the market's third best performance, only Lada
and Hyundai have achieved better sales) and giving it a 5.4
pct share of all sales in Germany so far this year.
Fiat's
spectacular performance in April - 23,944 units registered -
made it the fourth best selling brand in Germany and it was
only beaten by perennial market leader VW (78,332; +21.6
pct), Fiat's prospective merger partner Opel (38,012; +35.8
pct) and Ford (28,494; +29.7 pct). Fiat's strong performance
- underpinned by demand for the 500 - also put it ahead of
three prestige national brands: BMW and Mini combined
(23,883; -22.2 pct), Mercedes-Benz (23,336; -35.2 pct), Audi
(22,004; -10.7 pct),
The brand with the best year-on-year
performance in Germany during April was Fiat's stable mate,
Alfa Romeo, which saw 1,349 of its sporty cars registered to
put it up a whopping 175.3 pct on April 2008. Driven by
demand for the new Alfa MiTo it took a 0.4 pct share of the
market and is now on 3,758 cars sold across Germany after
the first four months of the year. That equates to a 115.2
pct year-on-year rise which puts it only behind Lada,
Hyundai and Fiat. Lancia couldn't complete the rosy picture
for Fiat Group Automobiles: with 374 new registrations last
month it was down 7.4 pct year-on-year to take a 0.1 pct
share of the overall market. However it has seen 1,369 sales
so far this year that means it is still in positive
territory year-on-year, up 12.3 pct compared to the opening
four months of last year.
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