Chrysler's hotly contested
plan to jettison a quarter of its North American
dealer network has been given the green light by
New York Bankruptcy Court that has been
processing that failed automaker's restructuring
procedure. The affected dealers had countered
Chrysler's arguments that retaining all 3,181
dealers would incur additional costs and that a
leaner, more efficient network was needed in
order to build a profitable future when it
emerges from the Chapter 11 process.
However New York Bankruptcy
Court Judge Arthur Gonzales gave the go-ahead
late on Wednesday afternoon to Chrysler to
terminate the 789 dealers with immediate effect
meaning they are no longer authorised to sell
Chrysler, Dodge or Jeep vehicles. The judge's
decision came at exactly the same time as the
U.S. Supreme Court cleared the way for Chrysler
to emerge from Chapter 11 process by rejecting
the claim of a group of objectors to the sale to
receive a hearing of their case from the Court.
Following the Court's decision Chrysler's
Vice-Chairman and President Jim Press issued a
statement in Michigan. "We are pleased with the
Judge’s decision allowing us to go forward with
the realignment of our dealer network. A
financially strong, competitive dealership
network can increase sales and afford to invest
in facilities, in people, in training, and in
amenities, with a major focus placed on customer
satisfaction," said Press. "The 2,392 U.S.
dealers that will move forward will be integral
to the success of the new Chrysler.
"The decision about which of the 3,181 dealers
would be brought forward to the new company was
gut wrenching, but it was an absolutely
essential part of our effort to assure the
long-term viability of the new Chrysler Group,"
continued Press. "The goal of the sale of our
assets to a new company is to position Chrysler
to move forward as a strong, financially sound
automotive company serving our customers with a
broader and more competitive lineup of
environmentally friendly, fuel-efficient,
high-quality vehicles, and an equally high level
of customer service through an efficient dealer
network.
"The 789 affected dealers represent about 25
percent of the company’s dealer network and
about 14 percent of total sales," he continued
to say. "We have communicated to these dealers
that we will redistribute 100 percent of the
eligible inventory. Discontinuing these
dealerships will save the company about $1.4
billion over 4 years in product engineering and
development costs for 'sister vehicles,' $150
million annually in marketing and advertising
costs, and $33 million annually in
administrative costs. The 2,392 Chrysler Jeep
and Dodge dealers moving forward with the new
Chrysler are poised and ready to take care of
customer sales, warranty, service and parts
requirements," Press' statement concluded.
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