|
Changfeng - which builds SUV style vehicles
- currently has manufacturing bases in four
cities Hunan Changsha, Yongzhou, Hengyang
and Huizhou, which could provide a location
for Fiat production. |
|
|
|
News
has emerged from China this week that the
planned joint venture between Fiat and Guangzhou
Auto, which is now in the process getting
governmental approval, is set to be located in
the factories of Chinese carmaker Changfeng
which have become available thanks to their
recent merger with Guangzhou. Changfeng
currently has manufacturing bases in four cities
Hunan Changsha, Yongzhou, Hengyang and Huizhou,
which could provide a location for Fiat
production.
After nearly ten
months of talks that initially started when
Guangzhou Auto approached Fiat with an interest
in buying several redundant production lines and
which slowed down earlier this year as a result
of the global financial crisis and Fiat's focus
on forming an alliance with ailing American
carmaker Chrysler, a deal has been hammered out
and it is now before the Chinese authorities to
get the seal of approval. The two carmakers are
targeting production getting underway as early
as 2011 with a full capacity target of 140,000
automobiles and 220,000 engines a year.
Confirmation came from a
posting on the
Ministry of Environmental Protection website in late
that
confirmed that Fiat and Guangzhou Auto would
jointly invest 4.27 billion yuan in the project.
Fiat has been
desperate to find a new joint venture
manufacturing partner in China, the world's
second largest car market, to make up the ground
it has lost to its rivals. It's failed JV with
Nanjing Auto left it with almost a decade of
ground to catch up and a recent planned JV with
Chery Automobile was put on ice earlier this
year. Guangzhou Automobile Industry Group Co.,
Ltd. meanwhile was founded in June 2000 and it
is authorised by Guangzhou Municipal Government
to operate state-owned assets. Benefiting from
the sustainable and fast development of Chinese
automotive industry, in 2007 Guangzhou Auto
realised a sales volume of 510,000 vehicles and
890,000 motorcycles. It already has joint
ventures with Toyota, Honda and Isuzu and has
ambitious plans to launch its own-brand range of
cars.
Those ambitions
took a real step forward with the confirmation
last week that it is to merge with Hunan
Changfeng Motor Co. after Guangzhou Auto reached agreement to take a large equity
stake in its rival which currently makes a range of SUV category vehicles. The deal will give Guangzhou Auto around
a 30 percent stake in Changfeng
and would make it clearly the largest shareholder. It plans
to invest 10 billion yuan in Changfeng with the
aim of producing 500,000 cars a year. The first
of these cars will start rolling off the
production lines in 2010. Currently Changfeng has a market capitalisation of 5.78 billion yuan and
includes Mitsubishi Motors Corporation amongst its minority
shareholders. Changfeng's parent company is its the largest
- and controlling shareholder - with a 50.98 percent stake
and this will now be reduced to just under 22
percent. The merger has been pushed by the
Chinese government which is keen to see
consolidation amongst the country's more than
130 car makers. The concern for Fiat now must be
that in the same way that Nanjing Auto lost
interest in its joint venture with the Italian
carmaker when it bought the assets of the
defunct British MG/Rover company, Guangzhou
Auto's ambitions to become an own brand carmaker
in its own right could draw attention away from
a deal with Fiat.
|