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The Fiat Punto
(bottom, the new eco-friendly Natural Power
version) was Italy's best selling passenger
car last month ahead of the Fiat Panda (top
in Cross SUV 4x4 guise) while the Fiat 500
(middle, in the 1.2 POP format) was in
fourth place. |
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Fiat
saw its new passenger vehicle registrations in Italy
contract by 3.54 percent year-on-year during May
however the Italian carmaker comfortably outperformed the
overall market to raise its share of all sales
from 32.63 to 34.44 pct. Last month saw 188,670
new passenger vehicle registrations in Italy, down from
206,408 units during the same moth a year ago which
equates to a fall of 8.59 percent.
The
data was released last night by Italian
automotive trade body UNRAE.
Fiat
Group accounted for 64,975 registrations of the
188,760 total and that means it is down 3.54
percent on May 2008 when 67,361 cars were
registered by the dominant national carmaker.
Splitting the Group's brands up, the Fiat brand
(including Abarth) saw 50,263 registrations in
May and was down 3.32 percent but still easily
outperformed the market average; while Lancia
had a very strong last month, driven by
continuing customer preference for the Ypsilon
and Musa together with steadily growing demand
for the Delta, and it saw 8,983 units registered
in May which was just 0.18 pct down on May 2008
when 8,999 units were registered. Alfa Romeo,
the third member of the Fiat Group Automobiles
(FGA) brand portfolio, saw a recent very
positive run drifting to an end in May and it
accounted for 5,614 sales, down 10.05 pct on the
6,241 it saw registered during the same month
last year.
This meant that while the Fiat Group
saw its market share climb from 32.63 to 34.44
pct year-on-year last month, the Fiat brand was
also up, 25.19 to 26.64 pct year-on-year, as was
Lancia which climbed from 4.36 to 4.76 pct
year-on-year, although Alfa Romeo's market share
slipped very slightly from 3.02 to 2.98 pct. Of
the specialist Fiat Group sports/luxury brands,
Ferrari with 61 registrations (the F430 was Maranello's best seller with 29 units ahead of
the new California convertible which added a
further 19 units) in May was down 6.15 pct while
Maserati's 54 cars (made up of 39 GranTurismos
and 15 Quattroportes) added up to a 21.74 pct
fall in sales.
After the first five months of the year the
Italian new passenger vehicle market has seen a
total of 918,014 sales which is down 14.75 pct
year-on-year. Fiat Group has 306,185 vehicle
sales so far this year versus 343,712 units
during the same period last year and is down
10.92 pct. This though outperforms the overall
market and means that Fiat Group has raised its
share of the Italian market for the opening
first five months of the year from 31.92 to
33.35 pct. Splitting up the FGA brands, the Fiat
brand has 238,704 sales so far this year and is
down 13.09 pct, Lancia is on 40,932
registrations and has shed 9.94 pct
year-on-year, while Alfa Romeo is on 25,828 cars
and is up a healthy 13.14 pct. This means that
of the FGA portfolio so far this year the Fiat
brand has raised its share from 25.51 to 26.00
pct, Lancia is up from 4.22 pct to 4.46 pct
while Alfa Romeo makes it three-out-of-three
positive rises as it takes its share from 2.12
to 2.81 pct year-on-year.
The
evergreen Fiat Punto was the best-selling car in
Italy last month, adding another 17,044 units to
put it five hundred units clear of the second
placed Fiat Panda (16,555). In fourth slot was
the 500 ((7,051) while the Fiat Bravo (4,455)
turned in a surprise sixth place to make it four
Fiat brand cars in the top-6. Making half May's
top-10 in Italy representatives of FGA was
Lancia's Ypsilon (3,950) in seventh place with
another strong performance from the popular
B-segment hatchback. After the first five months
of the year the Panda (74,378) is Italy's best
selling car, a hair's breadth ahead of the Punto
(74,337) while the 500 (40,050) is fourth, the
Ypsilon (19,733) is eighth. The Bravo (16,496)
thanks to its very strong May performance rounds
out the top-10.
In
A-segment the Panda and 500 dominate at the top
of the sales list while in B-segment the Punto
is as usual far clear at the top with nearly
double the sales of the Ford Fiesta (9,266) and
more than treble the third placed Opel Corsa
(5,014), while the Ypsilon is a strong fourth
and the Alfa MiTo (2,937) is eighth. For the
year-to-date the new Alfa Romeo Coupé has
amassed 13,375 sales in Italy. A very
strong month for the Bravo puts it well clear of
the VW Golf (3,833) and Ford Focus (3,076) in
B-segment for May while the Lancia Delta (2,507)
is in sixth place. After the first five months
of the year the Bravo (16,753) is third in Italy
to the Golf (23,496) and the Focus (17,994)
while the Delta (10,517) is in fifth place. In
D-segment the Alfa 159 (1,469) had a more robust
month than has been the recent case on its way
to third place and this meant it kept the BMW
3-series (1,852) and the Audi A4 (1,609) clearly
in sight. For the year-to-date the Alfa 159
(6,453) is in third place behind the Audi A4
(9,842) and BMW 3-series (9,289). Elsewhere the
MiTo was Italy's best selling coupé last month,
well clear of the Audi A5, with 9,937 units for
the new Alfa Romeo versus 363 for the German
model. In 'Multispace' the passenger-lugging
versions of the Fiorino (964) and Doblò (294)
held the top-two spots last month and they
cemented their leadership of the category for
the year-to-date with 3,848 and 2,166 units
respectively.
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