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Fiat (top, Grande Punto) and Alfa Romeo
(bottom, MiTo) both posted huge year-on-year
gains in new car registrations in Germany
last month, to finish May up 101.9 and 134.2
percent respectively as they took maximum
advantage of the government subsidised
'scrappage' scheme. |
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Fiat
and Alfa Romeo both posted huge year-on-year
gains in new car registrations in Germany last
month, to finish May up 101.9 and 134.2 percent
respectively as they took maximum advantage of
the government subsidised 'scrappage' scheme.
This performance in Europe's key new car market
followed another sterling sales month in April
for both brands when the effects of the scheme
kicked in.
Driven forward by the German government's
incentives to scrap older cars, the overall new
car market had an excellent May, to end the
month 39.7 percent up year-on-year after a total
of 384,578 cars were sold. After the first five
months of the year 1,632,294 cars have been
registered in Germany which is up 22.8 percent
on the same period last year.
Fiat
Group Automobiles has been able to capitalise on
the 'scrappage' scheme, designed to kick-start
car sales in the economic downturn, and
following a strong month in April for all three
brands, they were all in positive territory
again last month. Fiat sold 17,255 in Germany
during May, more than double the number it saw
bought in the country during the same month last
year, to give it a 4.5 percent share of the
market last month. Driven by demand for the new
MiTo, Alfa Romeo saw 1,403 sales in May, up a
massive 134.2 percent year-on-year, to give it
an 0.4 percent share of all new car sales for
the month. Lancia was also in positive territory
thanks to demand for the new Delta as well as
the resilience of the Ypsilon and Musa, the 344
cars it sold in Germany during May put it up 8.5
percent year-on-year although it underperformed
the overall market's rise. It took a 0.1 percent
share of the German market.
The
market's biggest player, the VW brand, had a
very strong month, and with 82,104 cars
registered it was up 60.2 percent year-on-year
as its range of smaller, efficient cars hooked
into current market sentiment, although it's
year-on-year rise was well below what Fiat
achieved. This gave VW a 21.4 percent share of
its domestic market. The second biggest player
on the German market last month was another
national brand, Opel, the GM Europe division
that has been recently courted by Fiat. Up 57.1
percent year-on-year after seeing 39,250
registrations, Opel, which is now trying to tie
up a takeover deal with Austro-Canadian car
parts maker Magna International, took a 10.2
percent share of the market. The three
'prestige' German brands were once again the big
losers after being shunned by buyers: BMW
(including the MINI brand) with 27,013 cars sold
was down 6.7 percent year-on-year while
Mercedes-Benz with 25,255 units dropped 2.4
percent and Audi with 21,254 units lost 5.5
percent. The biggest winner in Germany in May
was Hyundai, after selling 9,067 cars it was up
146.1 percent year-on-year. The other big
winners last month included Renault/Dacia
(26,825; + 117.0 percent), 18,667; + 71.5
percent), SEAT (7,620; + 92.4 percent) and Lada
(382, +105.4 percent).
After the first five months of the year Fiat has
sold 85,164 cars in Germany to give it a 5.4
percent share of the overall market and put it
up 112.8 percent year-on-year. Alfa Romeo has an
0.3 percent share of all sales after shifting
5,161 cars for the year-to-date, and it is up a
massive 120.1 percent year-on-year. Lancia
meanwhile completes the rosy picture, it is also
up year-on-year for January to May: with 1,713
cars sold it is up 11.5 percent and has a 0.1
share of the market.
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