 |
|
The Dodge
Challenger was the only model in the entire
Chrysler Group vehicle portfolio to increase
its sales year-on-year during June, up by 34
percent after selling 1,369 units, compared
to 1,024 units during the same month a year
ago. |
|
|
|
Chrysler Group LLC today reported more than a 1
percentage point increase in retail market share
with June U.S. retail sales of 66,324 units.
Retail sales declined 16 percent compared with
the same time period in 2008. During the month
of June, Chrysler Group LLC did not produce any
vehicles for fleet sales, which resulted in a
fleet sales reduction of 95 percent
year-over-year for the same period.
“We are proud our new company starts out its
first month with increasing market share and
continued strong retail sales,” said Peter Fong,
President and Chief Executive Officer – Chrysler
Brand and Lead Executive for the Sales
Organization, Chrysler Group LLC. “It’s a
testament to our strong dealer network and loyal
customers who supported Chrysler during the
formation of the new company. We will continue
to grow our new company by building on our brand
heritage and offering consumers high-quality,
fuel-efficient Chrysler, Dodge and Jeep
vehicles,” Fong added.
Chrysler Group LLC reported total U.S. sales for
June 2009 of 68,297 units, a decrease of 42
percent compared with June 2008. The company
finished the month with 195,272 units in
inventory, representing a 71 day supply.
Inventory is down 56 percent versus June 2008
when it totalled 440,075 units. Overall industry
figures for June 2009 are projected to come in
at an estimated 9.7 million SAAR.
June Sales Highlights
Chrysler Group
LLC increased its retail market share to 9.0 percent, which
is more than a 1 percentage point improvement compared with
June 2008. Dodge Challenger sales were up 34 percent (1,369
units) versus June 2008. The Dodge Ram continued its strong
retail sales trend this year, posting a 4 percent increase
versus the same time period in 2008. Jeep Liberty retail
sales increased 8 percent compared with June 2008 and Dodge
Journey retail sales increased 7 percent compared with the
same time period in 2008.
Incentives
July starts “Summer Clearance” at Chrysler, Dodge and Jeep
dealerships across the United States. Chrysler Group LLC is
pleased to offer zero percent financing for 60 months
through GMAC Financial Services on select 2009 model
vehicles, or up to $4,000 Consumer Cash on 2009 model
vehicles. In addition, current Chrysler LLC vehicle owners
are eligible for up to $1,000 Owner Loyalty cash on select
2008 and 2009 Chrysler, Jeep and Dodge vehicles. These
offers are in addition to the Credit Union Bonus Cash of up
to $1,000 on select products for qualified credit union
members who finance their new vehicle purchase through a
participating Credit Union under the Invest in America
program. These incentives are valid through July 31, 2009.
On Wednesday, June 24, President Obama signed the
Supplemental Appropriations bill, which includes the fleet
modernization program (commonly known as “Cash for
Clunkers”). The program is expected to take effect July 24,
2009 and will provide $3,500 - $4,500 to consumers whose
trade-in vehicle meets the program qualifications. Chrysler
Group LLC not only supports the program, but is also adding
an additional incentive of up to $750 for current Chrysler
Group owners who have vehicles that qualify.
|
Chrysler Group LLC U.S. Sales Summary - June
2009
|
|
|
Month Sales |
Vol % |
Sales CYTD |
Vol % |
|
Model |
Curr Yr |
Pr Yr |
Change |
Curr Yr |
Pr Yr |
Change |
|
Sebring |
1,752 |
5,111 |
-66% |
10,685 |
48,022 |
-78% |
|
300 |
2,917 |
4,528 |
-36% |
19,299 |
40,014 |
-52% |
|
Crossfire |
83 |
189 |
-56% |
318 |
1,094 |
-71% |
|
PT
Cruiser |
1,103 |
6,216 |
-82% |
8,591 |
32,830 |
-74% |
|
Aspen |
479 |
944 |
-49% |
4,963 |
13,233 |
-62% |
|
Pacifica |
241 |
307 |
-21% |
1,727 |
4,195 |
-59% |
|
Town &
Country |
7,178 |
9,833 |
-27% |
43,737 |
67,806 |
-35% |
|
CHRYSLER BRAND |
13,753 |
27,128 |
-49% |
89,320 |
207,194 |
-57% |
|
Compass |
967 |
2,075 |
-53% |
5,762 |
18,393 |
-69% |
|
Patriot |
2,765 |
4,889 |
-43% |
13,498 |
36,684 |
-63% |
|
Wrangler |
4,810 |
6,670 |
-28% |
48,890 |
46,443 |
5% |
|
Liberty |
3,815 |
4,993 |
-24% |
23,705 |
40,910 |
-42% |
|
Grand
Cherokee |
3,623 |
6,054 |
-40% |
23,090 |
42,793 |
-46% |
|
Commander |
628 |
1,961 |
-68% |
5,503 |
16,313 |
-66% |
|
JEEP BRAND |
16,608 |
26,642 |
-38% |
120,448 |
201,536 |
-40% |
|
Caliber |
3,538 |
6,099 |
-42% |
17,307 |
59,111 |
-71% |
|
Avenger |
2,308 |
4,187 |
-45% |
14,738 |
41,453 |
-64% |
|
Charger |
3,489 |
8,352 |
-58% |
29,461 |
58,525 |
-50% |
|
Challenger |
1,369 |
1,024 |
34% |
15,082 |
1,095 |
1277% |
|
Viper |
20 |
79 |
-75% |
309 |
594 |
-48% |
|
Magnum |
28 |
188 |
-85% |
113 |
6,249 |
-98% |
|
Dakota |
645 |
2,443 |
-74% |
6,743 |
17,379 |
-61% |
|
Ram P/U |
14,478 |
16,149 |
-10% |
94,516 |
128,944 |
-27% |
|
Journey |
3,796 |
5,162 |
-26% |
25,949 |
22,731 |
14% |
|
Caravan |
5,820 |
14,214 |
-59% |
41,747 |
75,805 |
-45% |
|
Durango |
369 |
1,723 |
-79% |
2,827 |
14,909 |
-81% |
|
Nitro |
1,471 |
2,577 |
-43% |
9,885 |
23,898 |
-59% |
|
Sprinter |
605 |
1,490 |
-59% |
2,752 |
8,403 |
-67% |
|
DODGE BRAND |
37,936 |
63,687 |
-40% |
261,429 |
459,096 |
-43% |
|
|
|
|
|
TOTAL CHRYSLER GROUP |
68,297 |
117,457 |
-42% |
471,197 |
867,826 |
-46% |
|
|
|
|
|
TOTAL CAR |
15,504 |
29,858 |
-48% |
107,314 |
257,147 |
-58% |
|
TOTAL TRUCK |
52,793 |
87,599 |
-40% |
363,883 |
610,679 |
-40% |
|
Selling
Days |
25 |
24 |
|
152 |
153 |
|
