Fiat Group was the
best performer amongst all of Europe's big carmaking groups
last month up 11.7 percent year-on-year, equating to four
times the rise of overall market which finally made it into
positive territory during June. All three of the key Fiat
Group Automobiles (FGA) brands - Fiat, Alfa Romeo and Lancia
- enjoyed a rosy month, their sales up 11.7, 7.9 and 16.8
percent respectively.
The market for new passenger cars in
Europe (EU27 +EFTA) arrived at a modest plus (+2.4 percent)
or 1,461,859 units in June, carried by the effects of fleet renewal schemes in
more than ten EU Member States, according to data released by automotive
industry trade body ACEA today. It is the first market increase in 14 months,
against the backdrop of a steep downward trend that commenced in May 2008. In
June last year, the market was down 7.9 percent compared to 2007. June 2009, 2008 and
2007 all had a similar number of working days. Accumulative figures for the
first half of 2009 show an 11 percent drop in European new car registrations compared
to the same period in 2008, with a total of 7,425,762 new cars registered
compared to 8,346,828 the year before.
New registrations in Western Europe rose by 4.6 percent in
June, totalling 1,382,189 units. Countries with an incentive
scheme mostly posted growth, with particularly strong demand
in Germany (+40.5 percent), which is the largest market in
Europe. Italy (+12.4 percent), France (+7.0 percent) and
Austria (+4.0 percent) saw registrations increase as well,
while the downturn in Spain (-15.9 percent) and the UK
(-15.7 percent) was cushioned by more recently introduced
support measures. In the first six months, only Germany
(+26.1 percent) and France (+0.2 percent) performed better
than in 2008. Overall, the West European market declined by
9.8 percent. Italy (-10.7 percent), the UK (-25.9 percent)
and Spain (-38.3 percent) all recorded a double-digit
decrease.
In the new EU Member States, new car registrations fell by
25.3 percent in June, with only the Czech Republic (+18.0
percent) and Slovakia (+57.4 percent) posting growth. The
sharpest downturn was recorded by Latvia (-72.6 percent). In
absolute figures, Poland remained the largest market despite
a 2.5 percent decline. Six months into the year, Slovakia
(+18.4 percent), the Czech Republic (+7.9 percent) and
Poland (+0.2 percent) saw their markets expand while the
overall market in the region decreased by -27.1 percent.
With 125,640 registrations during June,
compared to 112,437 in the same month a year ago, Fiat Group was up 11.7
percent year-on-year and in the process extended its share of the total
European new car market from 7.9 to 8.6
percent. The Italian carmaker's 11.7 percent year-on-year
rise was better than that managed by any of the groups that
sold more new cars that it last month: VW Group (+9.5
percent), PSA Peugeot-Citroën (+4.4 percent) and Ford Europe
(+2.2 percent), GM Europe (-8.4 percent) and Renault (+3.4
percent). Below Fiat, Toyota (-4.0 percent), BMW (-10.9
percent) and Daimler (-2.7 percent) all failed to follow the
market upwards in June. The only carmaker to beat Fiat's
rise was Hyundai, which was up 27.4 percent on the back of
35,194 sales. Further down the sales rankings Fiat Group's
new alliance partner Chrysler saw its sales continue to fall
off a cliff: with a total of 4,491 units combined between
its three brands its sales more than halved year-on-year
during June (-52.9 percent).
Splitting up the
FGA brands, the Fiat brand (including Abarth) was up 11.7
percent year-on-year in June after amassing 125,640 sales
versus 112,437 during the same month a year ago, and this
raised its European market share from 6.3 to 6.9 percent.
Lancia continued to defy expectations and the lack of
exposure to right hand drive markets by adding 12,531 sales
last month, up 16.8 percent year-on-year which comfortably
made it the best performer in the FGA portfolio and helped
it raise its share of the European market from 0.8 to 0.9
percent. The Lancia brand was also a thousand units clear of
Alfa Romeo which added 11,541 car sales in Europe during
June, a 7.9 percent year-on-year rise that raised its share
of the European market from 0.7 to 0.8 percent. The Fiat
Group's Ferrari and Maserati specialist luxury/performance
brands saw a combined total of 556 sales that put up them up
1.3 percent year-on-year and completed the rosy picture for
Fiat Group.
After the first
half of the year the Fiat Group has 672,312 sales, versus
680,069 during the first six months of last year, and is
down just 1.1 percent year-on-year meaning that its recent
sales surge thanks to the scrappage schemes in effect on
major European markets has all but wiped away the effects of
the steep falls in sales seen earlier this year. With the
overall market still down 11.0 percent after six months it
means the Fiat Group has raised its market share by a full
percentage point from 8.1 to 9.1 percent. The Fiat brand is
down 1.8 percent after selling 547,338 cars during the first
six months, while Lancia is also down, by 4.4 percent with
62,012 sales. Alfa Romeo however is well up, its 59,283
sales equating to a healthy 10.4 percent rise although its
first half performance last year was distorted by the
temporary closure of its key Pomigliano d'Arco factory near
Naples for upgrading work. Ferrari and Maserati have a
combined total of 3,679 sales after the first half of the
year which is down 5.8 percent on the corresponding period
of 2008. Elsewhere Chrysler Group has had a torrid first
half of 2009, its combined total of 29,129 units leaves it
down 49.1 percent year-on-year.