Fiat
Group Automobiles has posted a highly impressive
month's sales in Germany during June with the
Fiat, Lancia and Alfa Romeo brands all seeing
their sales volumes surging year-on-year as the
overall new car market rose thanks to the
government's scrappage scheme.
The
scrappage scheme sees the German government
paying cash incentives to owners to take older,
more polluting vehicles off the road and trade
them in for newer, efficient models in order to
stimulate stagnant sales caused by the economic
downturn, and it has been effective helping the
German new car market bounce back in recent
months, and with 427,111 new vehicles arriving
on the country's roads in June, the market was
up by 40.5 percent. After the first half of the
year 2,059,405 new cars have been registered in
Germany, which puts the market up 26.1 percent
on the same period last year.
Alfa
Romeo was in fact the fourth best performing
brand year-on-year in Germany during June with
an 86 percent increase in sales after seeing
1,478 of its sporty cars finding buyers, driven
in particular by demand for the new MiTo. Only
Lada (+193.5 percent), Renault/Dacia (+96.9
percent) and SEAT (+95.9 percent) saw bigger
sales gains than posted by Alfa Romeo. The
Italian brand claimed a 0.3 percent share of the
German market last month. After the first half
of the year Alfa Romeo has notched up 6,639
registrations in Germany, which is a 111.5
percent increase in sales on the same period
last year, with only Lada (+138.2 percent) and
Hyundai (+130.8 percent) posted bigger gains
over the year's opening six month period. It
also gives the Italian brand a 0.3 percent share
of all sales in Germany so far this year.
In
volume terms the Fiat brand had a very strong
month with 17,323 sales in Germany during June
which put it up 82.0 percent year-on-year and
gave it a 4.1 stake in the market. After the
first six months of the year the Fiat brand
(which includes Abarth sales) has 102,487
registrations which equates to a 106.9 percent
year-on-year rise in sales and gives it a 5.0
percent share of the total market. The third FGA
brand, Lancia, also outperformed the total
market last month as with 382 sales of its three
model range - the Ypsilon, Delta and Musa - it
was up a very strong 49.8 percent year-on-year.
After the first six months of 2009 Lancia has
sold 2,095 of its cars in Germany which puts it
up 17.0 percent on the same period last year.
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