02.08.2009 CHRYSLER PT CRUISER ESCAPES THE AXE

CHRYSLER PT DREAM CRUISER 5

The latest flavour, the 2009 Chrysler PT Dream Cruiser 5 marked the 14th customized version of the segment-busting small car.

Chrysler has officially confirmed as had been expected that production of the Chrysler PT Cruiser will continue on beyond this summer. The Chrysler Group Toluca (Mexico) Assembly Plant—the exclusive home of Chrysler PT Cruiser—will continue to build the quality-proven, versatility packaged and dubbed by Chrysler as the “too cool to categorise” car. The ageing model had long been slated to cease production during this summer's scheduled factory shutdown, extending its life further is one of the first strategic product decisions to be made by Fiat.

“The heritage-styled Chrysler PT Cruiser continues to be a global success story,” said Peter Fong – President and Chief Executive Officer – Chrysler Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. “With more than 1.3 million PT Cruisers sold in more than 60 countries since 2000, we’re excited to announce we’re re-energizing the iconic and award-winning PT Cruiser.”

The Chrysler Group changed the landscape of the automotive market when it introduced the segment-busting Chrysler PT Cruiser nearly 10 years ago. Its one-of-a-kind exterior styling and Swiss Army knife-like interior flexibility, offered at a compact car price, redefined the small-car segment and became an instant hit with consumers. High-quality, craftsmanship, performance and functionality continue to give the award-winning Chrysler PT Cruiser a leg up on the competition. For years, leading consumer magazines and third-party studies have recommended the PT Cruiser for its consistently high levels of quality and refinement—tying for first place in J.D. Power’s Initial Quality Survey (IQS) this July.

Some of the Awards the vehicle has won are the following: 2008 Chrysler PT Cruiser, Consumer Reports “Recommended”; 2006 Chrysler PT Cruiser, Consumer Guide, "Best Buy - Compact Cars Category"; 2006 Chrysler PT Cruiser, Consumer Reports, "Recommended"; 2005 Chrysler PT Cruiser, Edmunds.com, "Most Significant"; 2004 Chrysler PT Cruiser, AutoPacific, "Top Vehicle customer satisfaction"; 2001 Chrysler PT Cruiser, North American International Auto Show, "North American Car of the Year"; 2001 Chrysler PT Cruiser, African Americans on Wheels and Latinos on Wheels, "Car of the Year"; 2001 Chrysler PT Cruiser, Strategic Vision, "Compact Car Segment"; 2001 Chrysler PT Cruiser, Industrial Design Excellence, "Gold Award"; and 2001 Chrysler PT Cruiser, Automobile Magazine, "Best Small Car".

Since production of the Chrysler PT Cruiser began in February 2000 (as a 2001 model), the PT Cruiser lineup has been a continuous hit. The latest flavour, the 2009 Chrysler PT Dream Cruiser 5 marked the 14th customized version of the segment-busting small car. The Chrysler PT Dream Cruiser Series 5 joined the Flames, Woodie, PT Dream Cruiser Series 1, 2, 3 and 4, PT Turbo and Chrome Accents models, the Chrysler PT Cruiser Convertible, the refreshed 2006 Chrysler PT Cruiser, the Chrysler PT Street Cruiser Route 66, Street Cruiser Pacific Coast Highway Edition and Street Cruiser Sunset Boulevard Editions.

Chrysler initiated operations in Mexico in 1938, it actually has 5,000 employees. Its manufacturing operations include 5 plants which are localized in Saltillo and Toluca, as well as the Corporate Building in Mexico City. The products that the company manufactures, imports and commercializes with the Chrysler, Dodge, Jeep, Mopar and Mitsubishi brands, are sold in the domestic market through over 160 dealers in the country. The Chrysler Foundation, recognized by the Latin American Center of Social Responsibility of the Anahuac University for its excellent philanthropic work, supports corporate social responsibility programs in the areas of education, health, culture, community development and natural disasters in Mexico.

 

© 2009 Interfuture Media/Italiaspeed