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The latest flavour, the 2009 Chrysler PT
Dream Cruiser 5 marked the 14th customized
version of the segment-busting small car.
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Chrysler has officially confirmed as had been expected that
production of the Chrysler PT Cruiser will
continue on beyond this summer. The Chrysler Group Toluca (Mexico)
Assembly Plant—the exclusive home of Chrysler PT
Cruiser—will continue to build the
quality-proven, versatility packaged and dubbed
by Chrysler as the “too
cool to categorise” car. The ageing model had
long been slated to cease production during this
summer's scheduled factory shutdown, extending
its life further is one of the first strategic
product decisions to be made by Fiat.
“The heritage-styled Chrysler PT Cruiser
continues to be a global success story,” said
Peter Fong – President and Chief Executive
Officer – Chrysler Brand and Lead Executive for
the Sales Organization, Chrysler Group LLC.
“With more than 1.3 million PT Cruisers sold in
more than 60 countries since 2000, we’re excited
to announce we’re re-energizing the iconic and
award-winning PT Cruiser.”
The Chrysler Group changed the landscape of the
automotive market when it introduced the
segment-busting Chrysler PT Cruiser nearly 10
years ago. Its one-of-a-kind exterior styling
and Swiss Army knife-like interior flexibility,
offered at a compact car price, redefined the
small-car segment and became an instant hit with
consumers.
High-quality, craftsmanship, performance and
functionality continue to give the award-winning
Chrysler PT Cruiser a leg up on the competition.
For years, leading consumer magazines and
third-party studies have recommended the PT
Cruiser for its consistently high levels of
quality and refinement—tying for first place in
J.D. Power’s Initial Quality Survey (IQS) this
July.
Some of the Awards the vehicle has won are the
following: 2008 Chrysler PT Cruiser, Consumer
Reports “Recommended”; 2006 Chrysler PT Cruiser,
Consumer Guide, "Best Buy - Compact Cars
Category"; 2006 Chrysler PT Cruiser, Consumer
Reports, "Recommended"; 2005 Chrysler PT
Cruiser, Edmunds.com, "Most Significant"; 2004
Chrysler PT Cruiser, AutoPacific, "Top Vehicle
customer satisfaction"; 2001 Chrysler PT
Cruiser, North American International Auto Show,
"North American Car of the Year"; 2001 Chrysler
PT Cruiser, African Americans on Wheels and
Latinos on Wheels, "Car of the Year"; 2001
Chrysler PT Cruiser, Strategic Vision, "Compact
Car Segment"; 2001 Chrysler PT Cruiser,
Industrial Design Excellence, "Gold Award"; and
2001 Chrysler PT Cruiser, Automobile Magazine,
"Best Small Car".
Since production of the Chrysler PT Cruiser
began in February 2000 (as a 2001 model), the PT
Cruiser lineup has been a continuous hit. The
latest flavour, the 2009 Chrysler PT Dream
Cruiser 5 marked the 14th customized version of
the segment-busting small car. The Chrysler PT
Dream Cruiser Series 5 joined the Flames, Woodie,
PT Dream Cruiser Series 1, 2, 3 and 4, PT Turbo
and Chrome Accents models, the Chrysler PT
Cruiser Convertible, the refreshed 2006 Chrysler
PT Cruiser, the Chrysler PT Street Cruiser Route
66, Street Cruiser Pacific Coast Highway Edition
and Street Cruiser Sunset Boulevard Editions.
Chrysler initiated operations in Mexico in 1938,
it actually has 5,000 employees. Its
manufacturing operations include 5 plants which
are localized in Saltillo and Toluca, as well as
the Corporate Building in Mexico City. The
products that the company manufactures, imports
and commercializes with the Chrysler, Dodge,
Jeep, Mopar and Mitsubishi brands, are sold in
the domestic market through over 160 dealers in
the country. The Chrysler Foundation, recognized
by the Latin American Center of Social
Responsibility of the Anahuac University for its
excellent philanthropic work, supports corporate
social responsibility programs in the areas of
education, health, culture, community
development and natural disasters in Mexico.
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