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With 1,151 sales the Sebring sedan (top) was the Chrysler brand's best-selling model outside North America last month while the Journey minivan's (middle) 905 units meant that it was the top-seller from Dodge's product range and the Grand Cherokee (bottom) with 932 sales led the way from Jeep.

One of the key planks of the proposed Fiat alliance earlier this year when it was being examined in detail for viability by the U.S. Presidential Auto Task Force was the Italian company's strategic position to help Chrysler to make an impact on a global scale and the size of the task ahead has been graphically demonstrated as Chrysler has just reported worldwide sales excluding North America of less than 10,000 units for last month.

In August 2009, Chrysler Group sold 9,591 vehicles outside of North America, a decrease of 44 percent compared to August 2008 sales (17,055). That total is divided up into the 120 countries around the world in which the Chrysler Group currently sells and services vehicles.

Chrysler Group LLC, was formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Dodge, Mopar and Global Electric Motors (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899.

Regional Sales

The Asia Pacific region led Chrysler Group sales outside North America with 2,907 sales, down 10 percent from August 2008 (3,238). China was the market leader for the Company and the region with 2,030 sales, a 24 percent increase from the same time last year. Chrysler Group sold 2,856 vehicles in Western and Central Europe, a decrease of 42 percent from August 2008 (4,909). Germany was the market leader for the region with monthly sales of 479. In Latin America, Chrysler Group sold 2,308 vehicles, down 54 percent from the same time last year. Venezuela led the region with 638 vehicle sales. Combined sales in Africa, Middle East, Eastern Europe and Russia declined 61 percent with 1,520 vehicles sold, compared to 3,887 sales the previous August.

Brand Sales

Outside of North America, the Chrysler brand sold 2,740 vehicles. The Chrysler Sebring Sedan led the Company with 1,151 sales. The Dodge brand sold 3,182 vehicles outside of North America. Dodge Journey led the brand outside North America with 905 sales. The Jeep brand sold 3,669 vehicles outside North America. The Jeep Grand Cherokee led the brand with 932 sales outside North America.