04.09.2009 FIAT GROUP AUTOMOBILES CONTINUES STRONG SALES RUN IN GERMANY DURING AUGUST

FIAT 500 1.3 MULTIJET 16V LOUNGE

Fiat Group Automobiles (FGA) continued to find its products in favour with German buyers during August with the Fiat, Alfa Romeo and Lancia brands all posting strong year-on-year gains as the overall market continued to surge thanks to the government's incentive scheme to scrap older vehicles. A total of 275,219 new passenger vehicles were sold in Germany last month to put the August market up 28.4 percent year-on-year.

Fiat posted the strongest performance from the FGA brand portfolio with 10,214 registrations last month to take 3a .7 percent share of all sales and post a year-on-year increase in sales of 60.8 percent. The Panda was German's best-seller in A-segment while the Ducato was on top in the light van category.

Alfa Romeo continued its very good run all year with 1,009 of its sporty cars finding buyers in August to give it a 0.4 percent share of all sales and another large year-on-year rise of 44.6 percent. Lancia sold 239 cars in Germany last month to take 0.1 percent of all sales and give it a 21.3 percent rise on the same month last year although this underperformed the overall market's 28.4 percent year-on-year increase. Fiat Group's new alliance partner Chrysler Group continued its rapid path to oblivion across Europe on the German market in August with just 549 registrations being combined across the Chrysler, Dodge and Jeep brands which gave it a 0.2 percent share of all sales last month and leaves it down 44.3 percent year-on-year. As well as Fiat, other big winners last month in Germany included Kia (+107.3 percent), Nissan/Infiniti (+102.1 percent), Peugeot (+94.9 percent) and Citroën (+84.8 percent) while Mercedes-Benz, Porsche, Audi and Land Rover all slumped.

After the first eight months of the year the German market has seen 2,674,600 new registrations which puts it up 28.4 percent year-on-year and comfortably reverses small declines seen at the start of the year. With 126,556 sales the Fiat brand has doubled its position year-on year (it is up 100.9 percent) and it has a 4.7 slice of all sales although in recent months the Italian carmaker has slipped off the highs of its runaway performances earlier this year. Alfa Romeo has 8,907 registrations after the first two thirds of the year which puts it up 92.6 percent on the same period last year and gives it a 0.3 percent slice of all sales in Germany. Lancia is up 20.2 percent year-on-year on the back of 2,658 sales meaning it has a 0.1 percent share of the market. Chrysler Group has notched up 5,773 sales combined across its brandsf or the year-to-date and that gives it a 0.2 percent share of the market but leaves it down a massive 45.7 percent year-on-year in a market that is up by more than a quarter.
 

© 2009 Interfuture Media/Italiaspeed