|
The replacement for the B-segment Lancia
Ypsilon (above) which is due in a little
over a year’s time could be shared with
Chrysler, with the new co-operation
continuing through the Sebring-replacing
200C (middle) and all the way to the
replacement for Chrysler’s full-size 300
sedan, which would form a replacement for a
flagship executive model which Lancia has
lacked since the slow-selling Thesis (top)
was discontinued at the beginning of the
year. |
|
|
|
Fiat’s plans for the three Chrysler Group brands
are becoming clearer by the day. And while it
was recently revealed that Dodge will be closely
tied up with Alfa Romeo in the future, it is now
emerging how the Chrysler brand will link up with Fiat’s Lancia unit. This plan
took a step towards realisation with the appointment ten days ago of Lancia CEO Olivier Francois to the
additional role of Chrysler CEO.
Lancia and Chrysler are set to share
products in the future. Although the precise makeup of the
ranges remains unclear, it could range from the replacement
for the B-segment Lancia Ypsilon (due in a little over a
year’s time), all the way to the replacement for Chrysler’s
full-size 300 sedan, which would form a replacement for a
flagship executive model which Lancia has lacked since the
slow-selling Thesis was discontinued at the beginning of the
year. The plan also includes a Lancia version of the
replacement for the American marque’s Sebring replacement,
the 200C, and speculation has also suggested a Chrysler
version of the Delta.
In Europe, Lancia and Chrysler will share
supply chain, distribution and retail operations. With
Chrysler’s European sales having slumped to a negligible
amount over the last year it will involve a large amount of
work to keep the brand viable, but it is understood that the
model-sharing process is designed to help in this respect.
Fiat have gone some way towards laying
out the groundwork for Chrysler’s future in recent days by
splitting the truck, commercial vehicle and minivan unit
away from Dodge’s car manufacturing operations into a
standalone ‘Ram’ brand, while last month the now-departed
Chrysler CEO Peter Fong stated that the carmaker would be
positioned “a notch above Cadillac, a notch above Lincoln”,
the upscale divisions of the other two members of the
Detroit ‘Big Three’, GM and Ford, respectively.
Fiat’s acquisition of an initial 20 per
cent stake in Chrysler Group in June, which can be raised
higher once a series of targets are met, has ironically
assured the medium-term survival of the 103-year-old Lancia
brand. At the height of the bidding frenzy over Opel earlier
this summer, leaked Fiat documents made it clear that if it
was successful it would have wound down the Lancia brand,
and the plan that would have unfolded under this scenario
would have been an upscale collaboration involving
Chrysler-Opel.
Francois is generally regarded as having
done a good job at Lancia with limited resources and a
compact model range, consisting of just three models, with
the long-running Ypsilon and Musa being both based on the
floorpan of the last-generation ‘188’ Fiat Punto, while the
distinctively-styled Fiat Bravo-based Delta, which straddles
C/D-segment, joined the range just over a year ago. Lancia
has also ridden out the effects of the economic downturn,
which have battered the car industry, remarkably
effectively.
As well as becoming CEO of both Lancia
and Chrysler a week and a half ago, Francois, who joined Fiat Group in
2005 from Citroën Italia where he was CEO, will also retain
his marketing responsibility for all the Fiat Group
Automobiles brands: Fiat, Lancia, Alfa Romeo, Fiat
Professional and Abarth. Francois’ background is in
marketing. Added to this, the Frenchman will now oversee
marketing, brand development and advertising duties for the
Chrysler Group brands: Chrysler, Jeep, Dodge and the new Ram
truck unit.
Intriguingly, while Fiat CEO Sergio
Marchionne has made it clear that the Bertone factory in
Grugliasco, Turin – recently purchased by Fiat from the
receivers – will be used to build niche models for the
Chrysler Group brands’ to sell on the European markets, it
will also build future cars for Lancia. Fiat has said that
it will terminate the vehicle assembly contracts Chrysler
has with Austrian contract manufacturer Magna International,
the firm that gained control of GM’s Opel division ahead of
the Italian carmaker in the summer after a bitter and
protracted battle, and this leaves the way clear for the
state-of-the-art Bertone plant to build the eventual
replacement for the MY 2011 Chrysler 300, with the same
production line also set to build a derivative of this model
to slot in as a new Lancia flagship.
|