|
Mopar continues to prepare
accessorised vehicles for the Specialty
Equipment Market Association (SEMA) show in Las
Vegas next week. In addition to the brand’s
image vehicles that were announced earlier this
month, finishing touches are being made to the
company’s lineup of “Moparized” Chrysler, Jeep,
Dodge Car and Ram Truck vehicles.
“Mopar is the
place to go if you are looking to further enhance the
appearance and performance of your Chrysler, Jeep, Dodge
Car or Ram Truck vehicle,” said Pietro Gorlier, President
and Chief Executive Officer, Mopar Service, Parts and
Customer Care, Chrysler Group LLC. “The SEMA show is a great
opportunity for us to showcase vehicles with proven,
quality-tested parts and accessories, along with our
technical and diagnostic capabilities.”
Following are
seven vehicles heading for the SEMA show:
2010 CHROMED RAM HEAVY-DUTY CREW CAB
The 2010 Ram 2500 Crew Cab 4x4 accessorized in a unique
“Chrome Theme” stands tall with a Mopar 2-inch lift kit and
35-inch tires. Available for the first time in a crew-cab
model and featuring the most powerful standard engine in the
segment – a 6.7-liter Cummins Turbo Diesel that generates
350 horsepower and 650 lb. ft. of torque – this Deep Water
Blue Laramie showcases the following Mopar accessories:
Chromed tube steps featuring 5-inch oval side steps with
black moulded end caps, slip-resistant pads and heavy-duty
drill-free mounting brackets for easy entry and exit.
Manufacturer’s Suggested Retail Price (MSRP): $614; Chromed
door-sill guards for the front and rear protect interior
sills from scratches. MSRP: $178 (set of four); Chromed
tailgate bezel with backup camera adds style and enhanced
safety. MSRP: $39; Bright B-pillar trim kits (MSRP: $119)
add a sporty touch; Chromed fuel door (MSRP: $132) and
chromed exhaust tip (MSRP: $99.30); Deep Water Blue hard
tonneau cover is custom designed for a perfect color match
and offers an easy-opening cover, including a built-in
tailgate lock for added security. MSRP: $1,290; Rear-seat
entertainment system features a 7-inch DVD player/screen
integrated into the rear of both headrests and includes a
remote and two headsets. MSRP: $1,625; Mopar-developed
Katzkin Leather seating in dark slate color with blue
accents coordinates with the exterior of the vehicle. Covers
are available in a range of colours, configurations,
stitching and piping. MSRP: $1,199.
2010 RAM HEAVY-DUTY ULTIMATE TOW
MACHINE
For the ultimate in towing
capability, Mopar accessorized a Bright White 2010
Dodge 3500 Mega Cab 4x4 in Laramie trim that offers towing
capability of up to 16,450 lbs. and a maximum payload of
5,150 lbs. with the 6.7-liter Cummins Turbo Diesel. Mopar
offers the following accessories to deliver the total tow
package:
Gooseneck Hitch
installs securely in the pickup bed and handles the toughest
towing needs as it is attached to the frame rails. MSRP:
$258; Gooseneck Hitch Install Kit includes frame
rail-mounted brackets, cross members and hardware. MSRP:
$209; Running Boards designed by Mopar to fit the unique
contours of the Dodge Heavy Duty. Available in black and
silver, these rust-proof boards are designed for minimal
slippage to make it easy to enter/exit the vehicle and
maximize looks. MSRP: $599; Mopar Retractable Bed Step
provides an intermediate platform between the ground and the
rear bumper to enable easy step-up on to the tailgate. MSRP:
$264; Heavy-Duty Splash Guards provide maximum lower-body
protection with ultra-thick rubber construction that
features the Ram’s head logo. MSRP: $40.40; Uconnect™ Web
from Mopar turns this Ram Heavy Duty into a WiFi hotspot,
allowing multiple-passenger access to in-vehicle internet
connectivity. MSRP: $499; Mopar Slush Mats feature a
deep-groove design in order to keep water, snow and mud from
carpeted surfaces. MSRP: $96.15.
2010 RAM HEAVY-DUTY WORK TRUCK
The entire 2010 Ram Heavy Duty lineup is well equipped for
any work environment. The Inferno Crystal Red 2010 Ram 2500
ST 4x2 and its 5.7-liter HEMI V-8 include the following
Mopar accessories that’ll make any hard-working owner proud
to show up on the job site:
Utility Rail
System, constructed of bright anodized aluminum, offers
infinitely adjustable cargo-box tie-down possibilities. MSRP:
$356; Diamond-plated Sliding Toolbox featuring a key-locking
lid holds up to 300 lbs. of additional cargo. MSRP: $539;
Drop-in Bed Liner offers skid-resistant, under-the-rail
protection that is tailored for a perfect fit and features
the Ram’s head logo. MSRP: $325; Black powder-coated
aluminum Tubular Side Steps provide skid-resistant stepping
surfaces for easy entry and exit. MSRP: $307; Stake Tie
Downs mount directly into stake holes and provide a readily
available tie-down hook that may be folded down and out of
the way when not in use. MSRP: $70.20; Retractable Bed Step
provides an intermediate platform between the ground and the
rear bumper to enable easy step-up on to the tailgate. MSRP:
$264; Mopar Slush Mats feature a deep-groove design in order
to keep water, snow and mud from carpeted surfaces. MSRP:
$96.15.
“Moparized”
DODGE CHALLENGER
Custom-designed, matte black Go-Wing Rear Spoiler MSRP:
$316; Mopar Nostalgia Wheels are a throw back to Mopar’s
heritage with 20-inch, 5-spoke forged-aluminium wheels
featuring both a polished and clear-coat finish. MSRP:
$583/each; Black 5.7-liter HEMI® Engine Cover with HEMI
logos show off the powerplant in a not-so-subtle style. MSRP:
$326; Hood Prop Kit replaces the single-hood prop rod with
two gas struts and fasteners for easy hood travel. MSRP:
$51.60; Cold-air Intake Kit provides noticeable gains in
horsepower and torque, improved performance when
accelerating and emits an aggressive sound from under the
hood. MSRP: $371; Front and Rear Splash Guards provide
excellent protection for front fenders, rocker panels and
rear fascias with a custom-molded design. MSRP: $52.75 pair;
Stainless-steel Cat-back Exhaust features a free-flow system
that provides gains in horsepower and torque in addition to
improved fuel economy and a deep-toned exhaust note. MSRP:
$1,190; Chromed Fuel Door offers bright, bold complement to
any exterior paint color while providing a retro look. MSRP:
$176; One-piece Wheel Lock Kit provides protection with four
chrome-plated locking nuts and one exclusive Mopar key. MSRP:
$43.45; Custom Strobe Stripe Graphic adds a black stripe
that begins on both front fenders and fades out midway
through the door panel for an added performance look. MSRP:
$182; Uconnect Navigation includes AM/FM/DVD player and
Sirius Satellite radio with 30-gigabyte hard drive, USB
connection and mini stereo jack. MSRP: $2,050; Sound system
includes 368-watt amplifier (MSRP: $210), two 6-inch x
9-inch speakers in front (MSRP: $115), two 6-inch x 5-inch
KICKER speakers in rear (MSRP: $79), and dual 10-inch square
KICKER Subwoofer (MSRP: $885); Ambient Lighting Kit
illuminates the entire front footwell and cupholder areas
with multi-color LEDs controlled with a rotary knob. MSRP:
$274; Mopar Sirius Satellite Radio Antenna Kit delivers a
new level of depth and content with more than 100 channels
of digital entertainment from coast to coast. MSRP: $158;
Chromed T-handle Shifter featuring a Mopar logo enhances the
interior appearance by replacing the stock shift knob on the
automatic-equipped Dodge Challenger. MSRP: $137; Interior
Bezel Kit upgrades the center stack and console trim plate
bezels with a two-piece, carbon-weave hydrographic finish.
MSRP: $172; Easy-to-install Pedal Dress Up Kit showcases
bright stainless-steel pedal covers for a
performance-accented look. MSRP: $82.25; Mopar’s brushed
stainless-steel Door-Sill Guards make scratches to the
interior sills a thing of the past. MSRP: $140; Premium
front and rear Floor Mats feature 24-ounce luxury carpet
that is color-coordinated to match any interior color. Front
mats are custom-contoured for an exact fit and feature the
Dodge Challenger logo on top of a rubber-nibbed backing
which keep them firmly in place. MSRP: $82.25/set of four;
Challenger-branded Cargo Area Mat is made of 24-ounce luxury
carpet that is custom fit with a surged-edge binding for
easy removal. MSRP: $107; Mopar’s Stage II Coilover
Suspension Kit allows up to a 1.625-inch ride-height drop
for a low, custom look while maintaining a sporty,
comfortable ride. MSRP: $1,750; Made from heavy gauge,
powder-coated steel, the Strut Tower Brace reduces body flex
in the front end and improves handling and driveability.
MSRP: $359; Hood Pin and Cable Kit adds an extra touch of
exposed chrome to Dodge Challenger’s front end. MSRP: $71;
Mopar-edition Hood Decal MSRP: $350.
EXTREME OFF-ROAD 2010 JEEP WRANGLER
Taking the off-road theme to
the extreme is a Flame Red 2010 Jeep Wrangler Rubicon with a
3.8-liter V-6 engine that generates 202 horsepower and 237
lb.-ft. of torque while mated to a four-speed automatic
transmission. Already an intimidating performer by virtue of
the 2-inch Mopar Lift Kit with an MSRP of $1,510 and 35-inch
tires, additional Mopar accessories on this vehicle include:
A
Cold-air Intake Kit provides an aggressive engine sound and
improved performance with a system that meets emission
standards in all 50 states. MSRP: $359; Mopar heavy-duty,
off-road front bumper features high clearance to provide
fender protection while the integral winch mount is low
enough to minimize airflow blockage to the engine
compartment. MSRP: $610; Warn Winch Model 9.5XP features
fast line speed. MSRP: $1,399; Mopar Off-road Rear Bumper
uses compact dimensions for excellent ground clearance and
is equipped with tow eyes, just in case they’re needed. MSRP:
$525; Black Taillight Guards add protection for off-road
rides and look good when driving around town. MSRP: $125;
Rock Rails feature a strong integrated rub bar that run the
length of the rocker panel, providing great body-side
protection that does not reduce ground clearance. MSRP:
$572; The custom-designed heavy-duty steel Front Skid Plate
protects the steering gear by sliding over off-road
obstacles. MSRP: $265; Differential Cover Skid Plates
protect factory differential covers and vital drive-line
gears from road hazards. MSRP: $79; Off-road Lighting
Package features two heavy-duty off-road lights and lenses
that mount to the windshield and shed more light on any
terrain. MSRP: $300; Black Door-Entry Guards, featuring the
Jeep brand logo, protect interior sills with a tough
surface. MSRP: $25/set; Satin Black Fuel Door adds a
sculpted design to complement any exterior body color. MSRP:
$104; Custom-fit Front (MSRP: $211) and Rear (MSRP: $154)
Seat Covers featuring the Jeep logo keep dirt and moisture
off seat surfaces; Heavy-duty Grab Handles connect directly
to the overhead Sport Bar and feature easy-to-hold rubber
grips and durable leather webbing. MSRP: $33; Mopar Slush
Mats are custom-designed with a unique tire-tread pattern
and mud graphics that prevent water, snow and mud from
carpeted surfaces. MSRP: $48; Premium KICKER audio speaker
upgrade kicks out vibrant sound, bigger bass and clean
highs. MSRP: $158.
FAMILY-FRIENDLY, OFF-ROAD 2010 JEEP
WRANGLER
While capable of handling
serious off-roading duties with a Mopar 2-inch Lift Kit (MSRP:
$1,510) and 33-inch tires, the Deep Water Blue 2010 Jeep
Wrangler Rubicon Unlimited four-door is built with the
family in mind. Powered by the same 3.8-liter V-6 engine
that generates 202 horsepower and 237 lb.-ft. of torque and
is mated to a four-speed automatic transmission, the
following accessories from Mopar outfit the 5-passenger
ultimate off-road SUV in style.
The American
Expedition Vehicles’ (AEV) Front Bumper System (MSRP:
$1,620) is the only stamped-steel off-road bumper in the
industry. Included with the AEV Front Bumper System are a
Skid Plate and Winch Mount that allow the Warn Winch Model
9.5XP (MSRP: $1,399) to be perfectly integrated, eliminating
airflow blockage to the engine compartment; Off-road bumpers
feature integrated fog lights to improve visibility and a
stylish Grille Guard up front, along with a rear bumper that
clears all hitch receivers and is equipped with tow eyes.
MSRP: Front $531; Rear $558; Differential Cover Skid Plates
protect factory differential covers and vital drive-line
gears from on- and off-road hazards. MSRP: $79; Black
Door-Entry Guards, featuring the Jeep brand logo, protect
interior sills with a tough surface. MSRP: $40/set;
Mopar-exclusive, two-tone Katzkin Leather seating with
embroidered Jeep logo includes a heated-seat upgrade with
three settings for optimal temperature control in both the
front and rear. MSRP: Seating $774; Heated Seat Kit $291;
Heavy-duty Grab Handles strap directly to the overhead Sport
Bar and feature easy-to-hold rubber grips and durable
webbing. MSRP: $33; Mopar Slush Mats are custom designed
with a unique tire-tread pattern and mud graphics that
prevent water, snow and mud from damaging carpeted surfaces.
MSRP: $76; The KICKER 10-inch subwoofer with a 200-watt
amplifier, offers a dynamic improvement in sound quality and
is uniquely integrated into the vehicle. MSRP: $630
"Moparized"
CHRYSLER TOWN & COUNTRY
Head Restraint DVD System uses an innovative 7-inch DVD
player that is integrated into both driver and
front-passenger head restraints. MSRP: $1,625; Uconnect Web
system provides high-speed WiFi and 3G cellular connectivity
for a new level of wireless technology, transforming the
vehicle into a mobile “hot spot” that provides instant
access to Web sites, e-mail, personalized music, online
gaming, photo albums and more. MSRP: $499; Moulded Running
Boards are Mopar’s best-selling accessory for minivans. They
provide easy in-and-out access with a step-height,
skid-resistant surface. MSRP: $556; Stainless-steel
Door-Sill Guards, featuring the vehicle logo help protect
interior door sills from scratches. MSRP: $85.30/set;
Heavy-duty Slush Mats match the interior color and protect
the carpet in the minivan’s first and second rows. Deep
grooves prevent water, snow and mud from spilling on to the
vehicle’s carpet, while rubber-nibbed backings help keep
mats in place. MSRP: $101; Rear Splash Guards provide
excellent lower-body protection and add a dash of style by
being custom-moulded to the contours of the vehicle. MSRP:
$43.45.
Mopar
Mopar distributes
approximately 280,000 parts and accessories in more than 90
countries and is the source for all original equipment parts
for Chrysler, Jeep, Dodge Car and Ram Truck vehicles. Mopar
parts are unique in that they are engineered with the same
teams that create factory-authorized vehicle specifications
for Chrysler, Jeep, Dodge Car and Ram Truck vehicles – a
direct connection that no other aftermarket parts company
can provide. When Chrysler bought Dodge in 1928, the need
for a dedicated parts manufacturer, supplier and
distribution system to support the growing enterprise led to
the formation of the Chrysler Motor Parts Corporation (CMPC)
in 1929. Mopar (a simple contraction of the words MOtor and
PARts) was trademarked for a line of antifreeze products in
1937. It also was widely used as a moniker for the CMPC. The
Mopar brand made its mark in the 1960’s – the muscle car
era. The Chrysler Corporation built race-ready Dodge and
Plymouth “package cars” equipped with special
high-performance parts. Mopar carried a line of “special
parts” for super stock drag racers and developed its racing
parts division called Mopar Performance Parts to enhance
speed and handling for both road and racing use.
|
