Fiat and
Chrysler are currently facing up to a long-term future
together that will see the two carmakers, that have very
different values, interlocking in virtually every practical
area, and very quick off the mark, the third year students
on the "Transportation Design" course at the Istituto
Europeo di Design (IED) in Turin have offered their
interpretations of a future fusion of design ideas.
The IED is one
of Europe's more ambitious design schools and has built a
tradition for presenting innovative and well-presented
full-scale 1:1 models at the Geneva Motor Show in recent
years. These include the Maserati Chicane (2008), a sports
car that adhered to true Trident style design values, beON
(2007), a futuristic off-road vehicle, Lancia Haizea (2006),
a sedan that encompassed the brand's inherent pursuit of
sports and luxury motoring, and the X1/99 (2005), a small
two-seat sports car with a well thought out electric solid
folding roof section that sought to revive the much-loved
historical spirit of the Bertone-designed Fiat X1/9. In
Geneva this year students from the IED Transportation Design
course showcased a trio of scale models for budding Italian
carmaker DR Auto, taking a close look at an advanced
supercar that the firm hopes to build in the future, and
which could be voted on by visitors during the prestigious
motor show.
Fiat and
Chrysler only outlined a bold plan to join forces in January
and the deal, which sees Fiat taking an initial 20 percent
stake in Chrysler, was clinched in the summer as Chrysler
emerged from the bruising Chapter 11 bankruptcy process,
while a 5-year plan for the U.S. auto giant will be outlined
in detail in a week's time. The students of the IED were
fast of the mark, the 37 members of the 2008-09 course
taking on the bold subject of evolving a new design language
in February, the unfolding agreement leaving them totally
open to fresh thinking from a blank piece of paper, but also
posing a tough undertaking.
The project
challenged the students to rearrange the values of Chrysler
and Fiat's technology, platforms and values: on the one hand
there is the style, economic accessibility and low
environmental impact noted of the Italian firm, while for
the faded star of Chrysler there is the ongoing assessment
of new platforms and manufacturing processes from a company
that is slanted towards producing larger vehicles.
"Competitive values whose union can generate interesting new
products on the European market as well as the American
one," stated the IED. "A brief that obligates the students
to be confronted with their own vision of the future and
with evolving the real relationships between the two marques,
which in the course of the project, reach to a definitive
and historical agreement," the school added.
"Which will be
the vehicles of tomorrow? The union between Fiat and
Chrysler with offers potentialities in order to find an
answer shaped to this question," comments César Mendoza,
Director of IED Turin. To put the students to work before
the agreement is even signed, he adds, "has represented for
our school a true challenge."
The projects
focused on both interior and exterior designs, using Alias
software, under the guidance of an experienced team of
tutors, and in July the students gained a boost to their
learning curve when they visited Fiat Centro Stile, also
located in Turin. Eventually the projects were whittled down
to 13 and now two projects have been chosen to be developed
further into 1:4 scale models. "Biov" is a proposal by
Roberto Testolin, a small ecological car that will be cheap
to produce and have a very low environmental impact. Made
out of light plastics that will be low-cost to manufacture
it also foresees a series of overlapping components that
will reduce the assembly cost further. Meanwhile the other
project to be taken a step forward is "Jeep PYGMY" by
Vasiliy Kurkov. This small car is based on the robust Fiat
Panda Cross 4x4 architecture and while it is deeply embedded
with a European character it seeks to also incorporate the
America style, culture and tradition of the famous Jeep
brand. Kurkov's idea is to create a vehicle that will be
easy to transform quickly from a functional 'shopping'
vehicle to one with off-road 'rally' style and it is
embedded with a fashion-conscious interior that features
many retro details, aiming to transmit to the customer a
feeling of quality and luxury.
|