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The
award-winning Fiat 500 (top) and the
recently facelifted four-wheel-drive Sedici
"crossover" (middle and bottom) seen above
on the Fiat automobiles stand during last
month's Frankfurt Motor Show. |
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Fiat
is continuing its strong run of sales in Germany
this year through September after posting a 65.8
percent jump in registrations which equates to
more than three times the overall market’s rise,
while Alfa Romeo is also in positive territory
and is up by 9.7 percent. Last month 316,266 new
passenger cars were registered in Germany as the
market continued to surge which equated to a
year-on-year gain of 21.0 percent.
As German
consumers continue to show favour towards smaller, more
efficient cars, the Fiat Automobiles’ model range, including
the Panda, 500 and Grande Punto all performed well in
September, and the Italian carmaker weighed in last month
with a total of 11,999 sales which gave it a 3.8 percent
share of the whole market for the month and put it up 65.8
percent on September 2008. This performance meant Fiat was
the second best performing volume manufacturer year-on-year
with only Hyundai ahead of it. The South Korean carmaker was
up 85.5 percent on September 2008 on the back of 7,227
registrations. In total Fiat was the third best performer -
counting all brands on the market - as the only other
carmaker to beat it apart from Hyundai was Lada which was up
123.2 percent but had just 404 sales to its name.
The biggest
selling brand in Germany last month was domestic giant VW
with 73,788 registrations and that put it up 45.8 percent
year-on-year while its captive Skoda brand also performed
particularly well, up 59.4 percent. Opel and Ford were also
big volume winners, up 35.3 and 25.6 percent respectively.
The three German “prestige” brands continued to be shunned
by domestic buyers and they all lost ground year-on-year
despite the overall market being up by more than a fifth.
Audi lost 27.8 percent and BMW shed 16.0 percent, while
Mercedes-Benz recorded the softest blow of the trio,
although it still fell by 8.4 percent.
Alfa Romeo was
also positive year-on-year, its 1,003 registrations, driven
by demand for the MiTo, gave it a 0.3 percent share of the
market and put it up 9.7 percent year-on-year. Lancia though
couldn’t reproduce the superb form it showed in its home
market during September and it ended last month in Germany
with 279 sales which left it down 29.7 percent.
For the
year-to-date Fiat has 138,555 registrations in Germany which
is almost double (+97.3 percent) its performance during the
first nine months of last year. It gives Fiat Automobiles a
4.6 percent share of all sales in Germany so far this year.
Fiat has also outperformed the overall market for the
year-to-date almost four fold. German sales are now nudging
the three million mark (2,990,766) after the first nine
months of 2009 which equates to a 26.1 percent rise
year-on-year. Fiat is the second best performing volume
manufacturer for the year-to-date, behind Hyundai (+117.6
percent), and the third best overall if niche brand Lada
(+139.8 percent) is counted in.
Alfa Romeo has
9,100 sales for the year-to-date and this puts it up 78.9
percent year-on-year and gives it a 0.3 percent share of all
sales in Germany so far this year. It is also the fourth
best performing brand year-on-year behind Lada, Hyundai and
Fiat. Lancia’s total of 2,937 sales so far this year keep it
in positive territory, it is up 12.6 percent on the same
period last year although it has underperformed the market's
average rise.
Fiat’s new North
American partner Chrysler Group continued its march to
oblivion across Europe last month and its three brands
(Chrysler, Dodge and Jeep) managed a combined total of 510
sales in Germany during September to take a 0.2 percent
share of the market. That put it down 60.6 percent on the
same month last year. For the year-to-date Chrysler Group
has notched up 6,283 sales in Germany which is down 47.3
percent year-on-year and gives it a 0.2 percent cut of all
the market’s sales after the first three quarters of the
year.
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