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With 59,779 cars
sold across Italy last month Fiat Group was up 9.34 percent
year-on-year as it turned in another strong month of sales
to outperform the overall market's rise and with the Fiat
and Lancia brands driving forward this showing. According to
data released by UNRAE a total of 189,476 new cars
were sold in Italy last month which added up to a
year-on-year rise of 6.77 percent. It all meant that the
Fiat Group raised its share of the Italian market for the
month of September from 30.81 to 31.55 percent year-on-year.
The Fiat brand
saw 45,695 registrations during September which put it up
7.96 percent year-on-year and raised its share of the market
for the month from 23.85 to 24.12 percent. Lancia was the
biggest winner though, and with 9,371 registrations, it was
up 23.86 percent year-on-year while its share of the market
last month was nudging five percent (4.95 percent versus
4.26 percent during the same month a year ago). Alfa Romeo
continued to struggle, it underperformed the overall market
but its sales were virtually unchanged (-0.60 percent) with
4,657 units last month compared to 4,685 during the same
month a year ago. Of the Group' specialist
luxury/performance brands, Ferrari sold 27 cars last month
(-20.59 percent) led out by the new California (14), while
Maserati saw its sales more than half year-on-year to 29
(-53.97).
AWith three
quarters of the year now gone Fiat Group has sold 535,940
cars on its home market which is down 2.03 percent
year-on-year; however that equates to less than 12,000 units
down the same period last year. The overall market for the
first nine months of the year meanwhile is down 5.86
percent. The Fiat brand accounts for 415,418 cars so far
this year in Italy which is down 3.59 percent on the same
period last year while its share of the market climbs from
25.18 to 25.78 percent; Lancia has 76,008 sales for the
year-to-date and is up 2.61 percent year-on-year while its
share of the Italian market climbs from 4.33 to 4.72
percent.
Alfa Romeo's
43,467 cars sold after the first nine months is also above
the market's rise, it is up 6.13 percent year-on-year for
the year-to-date while its share rises from 2.39 to 2.70
percent. Ferrari meanwhile is on 544 cars for the
year-to-date, down just 1.09 percent, and Maserati is on
503, equating to a year-on-year drop of 25.70 percent.
The Fiat Punto
(including Punto Classic and Grande Punto) will welcome the
new-generation Punto Evo into the market this month with its
leadership of Italian sales undisputed, it was the
best-seller in Italy last month with 16,105 units, clear of
the smaller Panda which was in second place with 14,524
units. The Panda has just received a "Model Year 2010"
makeover. The Fiat 500 (6,051) made it three Fiat-brand cars
in the top-ten best sellers in Italy during September while
the only other Fiat Group Automobiles interloper in the
top-ten last month was Lancia's Ypsilon in eighth place with
4,470 sales. For the year-to-date the Punto (135,045) is the
clear market leader, just over 6,000 units ahead of the
Panda (128,908) while the 500 (63,398) occupies fourth place
and the Ypsilon (37,412) is eighth.
The Panda and
500 were one-two at the top of A-segment last month while
the Punto ran out clear winner in B-segment with the Ypsilon
in fourth and Lancia's Musa (3,025) in eighth. The Alfa
Romeo MiTo (2,338) dropped out of the B-segment top-ten last
month but it now has 22,469 sales for the year-to-date, just
ahead of the Musa's 20,758. The MiTo however was still
Italy's best-selling coupé car in September as it is counted
in this category, and in the same category Alfa Romeo's
Brera and GT made welcome returns to the top-ten with sales
of 90 and 89 units respectively. The Musa was also the best
selling small MPV category vehicle after achieving almost
double the sales of its closest rival, the Opel Agila.
In C-segment the Fiat Bravo (3,434) was third behind the VW
Golf and Ford Focus and the positions for the year-to-date
are the same with the Bravo now on 30,311 units. The Lancia
Delta added 1,720 units last month to leave it the fifth
best-seller in C-segment, a position it also occupies for
the year-to-date with 16,371 sold. In D-segment the Alfa
Romeo 159 (1,136) fell behind the Fiat Croma (1,177) with
the two cars taking up fourth and third places in the
segment respectively. For the year-to-date the Alfa 159 has
10,751 sales while the Croma is on 9,071. Fiat scored more
success in "Multispace" with the Qubo (719) edging out the
Doblò (518). For the year to date these two lock out the top
spots in the class with 9,877 and 3,946 sales respectively.
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