Just
hours after Chrysler Group confirmed that its
Chrysler and Dodge brands will be dropped
worldwide it reported another set of negative
international sales figures for October, down 12
percent with 12,742 cars sold outside North
America.
However the
decline was somewhat less than chalked up over most of the
year. It was made up of Western and Eastern Europe sales
where sales were down 27 percent year-on-year last month,
while in Africa, the Middle East, Eastern Europe and Russia
they lost 22 percent, the same story played out in Latin
America, which was also down 22 percent. However the
Asia-Pacific region was the most promising market in
October, it was down just 4 percent year-on-year with China
accounting for considerably over half the sales in this
region. The picture was better is compared month-on-month,
the Chrysler Group recording a two percent increase from
September. This was the second consecutive month of
increased sales for Chrysler Group outside North America.
Regional Sales
The Western and Central European regions sold 3,743
vehicles, a 27 percent decrease from October 2008. Italy led
the region with 683 sold vehicles.
In Latin
America, Chrysler Group sold 3,626 vehicles, an increase of
22 percent compared to the previous month and down three
percent versus the previous year. Venezuela led the region
with sales of 1,354 units. Chrysler Group sold 2,665
vehicles in the Asia Pacific region, with 1,452 of those
sales coming from China, the most of any country outside
North America. For the region, October sales are up 32
percent compared to the previous month and down four percent
compared to the prior year. Combined sales in Africa, Middle
East, Eastern Europe and Russia reached 2,220 units, an
increase of eight percent over the previous month. Compared
to October 2008, vehicle sales decreased 22 percent.
Brand Sales
The Jeep brand. which is to be the only Chrysler Group
division to retain a full global footprint, sold 6,097
outside of North America, an increase of 21 percent compared
to the previous month. The Jeep Grand Cherokee led the brand
with 1,557 vehicle sales.
The Dodge Car
brand, which will be axed worldwide, sold 4,261 vehicles.
The Dodge Journey led the brand for the fourth consecutive
month with 1,409 units. The Chrysler brand, also to be
pulled from international markets, sold 2,134 vehicles. The
Chrysler Grand Voyager led the brand with 673 units sold.
The Ram Truck brand sold 250 vehicles. Ram trucks are
available only in select markets outside of North America.
Chrysler Group LLC sells and services vehicles in more than
120 countries around the world.
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