Fiat (above, new Qubo Trekking Traction+) and Alfa Romeo both posted highly impressive sales performances in Germany during October, increasing their year-on-year sales by a half and comfortably outperforming the overall market which was up by 24.1 percent.

Fiat and Alfa Romeo both posted highly impressive sales performances in Germany during October, increasing their year-on-year sales by a half and comfortably outperforming the overall market which was up by 24.1 percent. While the German government sponsored scrappage scheme has come to an end, the market continues to surge and a further 321,120 new cars were registered last month.

The Fiat brand was the biggest winner from the Fiat Group Automobiles (FGA) stable on the German market in terms of both volume and year-on-year market share increase during October; and with 11,285 sales it was up by 59.6 percent on the same month last year to carve out a 3.5 percent share of the market for October.

Alfa Romeo also doubled its volumes from October 2008, and with 1,018 units registered last month it was up 49 percent to take a 0.3 percent share of all sales for the month. Lancia was the only FGA portfolio brand to report a decline, it lost 37 percent year-on-year after selling 244 cars last month to take a 0.1 share of the overall market. The Chrysler group, which will see its Chrysler and Dodge brands withdrawn from the German market by 2011 to leave the offroad Jeep division as the only representative, again suffered badly, losing half its market share year-on-year (-48.3 percent) and the combined sales of its three brands that are sold in Germany only made 525 units in October to give it a 0.2 percent share of the market.

After the first ten months of the year, the German new car market has seen a total of 3,311,886 new passenger vehicles being registered and that leaves it up 25.9 percent on the same period last year and comfortably reverses the losses posted at the start of 2009. The Fiat brand has performed remarkably well, its 149,840 units from January to October putting it up 93.8 percent on the same period last year. Only Hyundai (+109.8 percent) and Lada (+126.4 percent) are ahead of Fiat on year-to-date sales increases off the back of 81,403 and 264 units respectively. That strong performance gives Fiat a 4.5 cut of all sales so far this year. Alfa Romeo is actually the fourth best year-on-year performer in Germany after Lada, Hyundai and Fiat, for the year-to-date, up 75.7 percent on the back of 10,928 sales which gives it a 0.3 percent cut of all registrations during the ten months. Although it has underperformed the overall market in recent months, with 3,181 sales for the year-to-date Lancia is still up on last year by 6.2 percent and takes a 0.1 share of all sales for the first ten months of the year. The Chrysler Group has been one of the biggest losers in Germany this year and for the year-to-date its brands combined have a total of just 6,808 sales, down 47.4 percent year-on-year to give it a 0.2 percent cut of total sales.