02.12.2009 CHRYSLER GROUP U.S. SALES DOWN A QUARTER DURING NOVEMBER

DODGE CHALLENGER 2010

More and more Chrysler, Jeep, Dodge and Ram customers are adding the ultra-convenient Remote Start feature to their vehicles. In 2009, Mopar sales for the aftermarket Remote Start device are up 20 percent.

Chrysler Group has reported another heavy sales fall in the U.S. with the announcement of November's total sales of 63,560 units which puts it down 25 percent year-on-year, and gives it an 8.4 percent share of the total market. It didn't compare favourably either with its two Detroit-based rivals: General Motors lost 2.2 percent (151,427 units) year-on-year last month while Ford's total sales of 123,167 vehicles in November was just a couple of dozen units shy of last year's tally in the same month.

There were just a handful of winners for the Chrysler Group and these were mostly centred on the Dodge brand. The Journey minivan's sales increased 93 percent (5,434 units) versus the same time period last year, the Avenger saw sales increase 51 percent (3,571 units) year-on-year, and the Grand Caravan sales increased 35 percent (8,171 units) versus November 2008. The Chrysler Sebring sedan, which has seen its sales tumble this year, also gained 5 percent year-on-year.

However the Chrysler Group in a written statement pointed to its sales being just 2,000 units down on the previous month this year, October, which meant it increased its market share month-on-month and believes that this is a positive sign for the future. “The company showed some encouraging signs this month, providing a good foundation going forward and reinforcing our promising future which everyone in the company is excited about,” said Fred Diaz, President and Chief Executive Officer–Ram Brand and Lead Executive for the Sales Organisation at Chrysler Group. “Consumer confidence is building now that we’ve released our five-year business plan, and we’re showcasing our brands, great products and cool features in new advertising.” C=When compared to October 2008 the Chrysler PT Cruiser, Chrysler Sebring Convertible, Jeep Commander, Jeep Liberty, Jeep Compass, Jeep Patriot, Dodge Viper, Dodge Dakota and Ram Cab Chassis all reported month-over-month sales increases.

The company finished the month with 176,282 units in inventory, representing a 64-day supply. Inventory is down 56 percent compared with November 2008. Overall industry figures for November are projected to come in at an estimated 11.0 million SAAR.

November Brand U.S. Sales Highlights

Jeep Brand sales increased 14 percent compared with October 2009. Jeep Commander, Jeep Liberty, Jeep Compass and Jeep Patriot all posted increased sales versus October 2009. Chrysler Sebring Sedan increased sales 5 percent compared with November 2008. Chrysler PT Cruiser and Chrysler Sebring Convertible both posted sales increases versus last month. Dodge Journey sales increased 93 percent (5,434 units) versus the same time period last year, Dodge Avenger saw sales increase 51 percent (3,571 units) compared with November 2008, and Dodge Grand Caravan sales increased 35 percent (8,171 units) versus November 2008. Dodge Viper increased sales compared with the previous month. Dodge Dakota and Ram Cab Chassis vehicles both posted sales gains compared with October 2009.

In November, overall Mopar U.S. net sales were consistent with last month’s sales. Compared with the same time period last year, Mopar accessory sales per new unit were up 8 percent while service contracts per new unit sold increased 7 percent. Mopar sales for Remote Start are up 20 percent versus 2008. Later this month, Mopar will begin taking orders for FLO TV, a feature that offers Chrysler, Jeep, Dodge and Ram buyers live, mobile television. Chrysler Group LLC will be the first automaker in the U.S. to offer live, mobile TV.

Incentives

Chrysler Group LLC continues its “Year-end Wrap Up,” which offer consumers the choice of a gift for themselves or some extra cash in their pocket as the holiday season approaches. Chrysler Group also is continuing its “Invest in America” partnership with credit unions in the United States by offering preferred pricing on eligible Chrysler, Jeep, Dodge and Ram Truck vehicles to the more than 90 million credit union members. All incentives are valid through Jan. 4, 2010.

2010 Model Year vehicles:

Chrysler Brand:
Beginning today, consumers purchasing select Chrysler vehicles can choose from: 0 percent financing for up to 60 months; consumer cash of up to $3,000; all-wheel drive at no cost with the purchase of a Chrysler 300; a no-cost DVD system with the purchase of a Chrysler Town & Country minivan; and attractive financing rates and a no-cost service/maintenance program for 3 years/36,000 miles.

Jeep Brand: Jeep customers can choose from 0 percent financing for up to 60 months, consumer cash of up to $4,000 or attractive financing rates and a no-cost service/maintenance program for 3 years/36,000 miles.

Dodge Car Brand: Beginning today, consumers purchasing select Dodge vehicles can choose from 0 percent financing for up to 60 months, consumer cash of up to $2,500 and all-wheel drive at no cost with the purchase of a Dodge Charger.

Ram Truck Brand: The Ram Truck Brand is offering consumers various combinations of attractive financing and/or consumer cash, including 0 percent financing for up to 48 months or 2.9 percent financing for 60 months, or consumer cash of up to $2,500. Ram is also offering consumers 0 percent financing for up to 72 months or up to $5,500 in consumer cash on most 2009 Dodge Ram trucks.

Chrysler Group LLC U.S. Sales Summary for November 2009
 
        Month Sales Vol %       Sales CYTD Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Sebring

3,044

2,891

5%

23,023

68,091

-66%

300

1,918

3,423

-44%

34,154

58,645

-42%

Crossfire

0

92

-100%

499

1,911

-74%

PT Cruiser

310

3,597

-91%

17,205

49,087

-65%

Aspen

58

2,013

-97%

5,964

20,739

-71%

Pacifica

0

544

-100%

1,955

6,771

-71%

Town & Country

7,214

7,457

-3%

76,093

110,411

-31%

CHRYSLER BRAND

12,544

20,017

-37%

158,893

315,655

-50%

Compass

474

880

-46%

10,826

24,124

-55%

Patriot

1,929

2,461

-22%

28,673

53,057

-46%

Wrangler

4,896

6,140

-20%

75,246

77,567

-3%

Liberty

3,516

4,171

-16%

38,894

62,382

-38%

Grand Cherokee

3,085

5,203

-41%

46,231

68,174

-32%

Commander

1,439

1,447

-1%

11,021

25,506

-57%

JEEP BRAND

15,339

20,302

-24%

210,891

310,810

-32%

Caliber

412

2,755

-85%

30,809

81,262

-62%

Avenger

3,571

2,362

51%

35,123

59,913

-41%

Charger

3,404

5,478

-38%

54,378

91,953

-41%

Challenger

2,040

3,364

-39%

23,316

14,821

57%

Viper

43

61

-30%

438

1,020

-57%

Magnum

0

48

-100%

113

6,881

-98%

Journey

5,434

2,815

93%

46,954

42,822

10%

Caravan

8,171

6,055

35%

82,103

116,822

-30%

Nitro

1,164

1,804

-35%

16,235

34,332

-53%

Durango

29

1,662

-98%

3,492

19,985

-83%

DODGE BRAND

24,268

26,404

-8%

292,961

469,811

-38%

Dakota

663

1,760

-62%

10,072

24,343

-59%

Ram P/U

9,787

15,538

-37%

165,254

229,222

-28%

Sprinter

959

1,239

-23%

6,808

13,468

-49%

RAM BRAND

11,409

18,537

-38%

182,134

267,033

-32%

TOTAL DODGE

35,677

44,941

-21%

475,095

736,844

-36%

 

 

 

TOTAL CHRYSLER GROUP LLC

63,560

85,260

-25%

844,879

1,363,309

-38%

 

 

 

          TOTAL CAR

14,432

20,475

-30%

201,855

385,590

-48%

          TOTAL TRUCK

49,128

64,785

-24%

643,024

977,719

-34%

Selling Days

23

25

 

280

282

 

 

© 2009 Interfuture Media/Italiaspeed