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More and more Chrysler, Jeep, Dodge and Ram
customers are adding the ultra-convenient
Remote Start feature to their vehicles. In
2009, Mopar sales for the aftermarket Remote
Start device are up 20 percent. |
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Chrysler Group
has reported another heavy sales fall in the U.S. with the
announcement of November's total sales of 63,560 units which
puts it down 25 percent year-on-year, and gives it an 8.4
percent share of the total market. It didn't compare
favourably either with its two Detroit-based rivals: General
Motors lost 2.2 percent (151,427 units) year-on-year last
month while Ford's total sales of 123,167 vehicles in
November was just a couple of dozen units shy of last year's
tally in the same month.
There were just
a handful of winners for the Chrysler Group and these were
mostly centred on the Dodge brand. The Journey minivan's
sales increased 93 percent (5,434 units) versus the same
time period last year, the Avenger saw sales increase 51
percent (3,571 units) year-on-year, and the Grand Caravan
sales increased 35 percent (8,171 units) versus November
2008. The Chrysler Sebring sedan, which has seen its sales
tumble this year, also gained 5 percent year-on-year.
However the
Chrysler Group in a written statement pointed to its sales
being just 2,000 units down on the previous month this year,
October, which meant it increased its market share
month-on-month and believes that this is a positive sign for
the future.
“The company showed some encouraging signs this month,
providing a good foundation going forward and reinforcing
our promising future which everyone in the company is
excited about,” said Fred Diaz, President and Chief
Executive Officer–Ram Brand and Lead Executive for the Sales
Organisation at Chrysler Group. “Consumer confidence is
building now that we’ve released our five-year business
plan, and we’re showcasing our brands, great products and
cool features in new advertising.” C=When compared to
October 2008 the Chrysler PT Cruiser, Chrysler Sebring
Convertible, Jeep Commander, Jeep Liberty, Jeep Compass,
Jeep Patriot, Dodge Viper, Dodge Dakota and Ram Cab Chassis
all reported month-over-month sales increases.
The company
finished the month with 176,282 units in inventory,
representing a 64-day supply. Inventory is down 56 percent
compared with November 2008. Overall industry figures for
November are projected to come in at an estimated 11.0
million SAAR.
November Brand U.S. Sales Highlights
Jeep Brand sales increased 14 percent compared with
October 2009. Jeep Commander, Jeep Liberty, Jeep Compass and
Jeep Patriot all posted increased sales versus October 2009.
Chrysler Sebring Sedan increased sales 5 percent compared with November 2008. Chrysler PT Cruiser and
Chrysler Sebring Convertible both posted sales increases
versus last month.
Dodge Journey sales increased 93 percent (5,434 units)
versus the same time period last year, Dodge Avenger saw
sales increase 51 percent (3,571 units) compared with
November 2008, and Dodge Grand Caravan sales increased 35
percent (8,171 units) versus November 2008. Dodge Viper
increased sales compared with the previous month.
Dodge Dakota and Ram Cab Chassis vehicles both posted sales
gains compared with October 2009.
In November, overall Mopar U.S. net sales were consistent
with last month’s sales. Compared with the same time period
last year, Mopar accessory sales per new unit were up 8
percent while service contracts per new unit sold increased
7 percent. Mopar sales for Remote Start are up 20 percent
versus 2008.
Later this month, Mopar will begin taking orders for FLO TV,
a feature that offers Chrysler, Jeep, Dodge and Ram buyers
live, mobile television. Chrysler Group LLC will be the
first automaker in the U.S. to offer live, mobile TV.
Incentives
Chrysler Group LLC continues its “Year-end Wrap Up,” which
offer consumers the choice of a gift for themselves or some
extra cash in their pocket as the holiday season approaches.
Chrysler Group also is continuing its “Invest in America”
partnership with credit unions in the United States by
offering preferred pricing on eligible Chrysler, Jeep, Dodge
and Ram Truck vehicles to the more than 90 million credit
union members.
All incentives are valid through Jan. 4, 2010.
2010 Model Year vehicles:
Chrysler Brand:
Beginning today, consumers purchasing select Chrysler
vehicles can choose from: 0 percent financing for up to 60 months;
consumer cash of up to $3,000; all-wheel drive at no cost with the purchase of a
Chrysler 300; a no-cost DVD system with the purchase of a Chrysler
Town & Country minivan; and attractive financing rates and a no-cost
service/maintenance program for 3 years/36,000 miles.
Jeep Brand:
Jeep customers can choose from 0 percent financing for up to
60 months, consumer cash of up to $4,000 or attractive
financing rates and a no-cost service/maintenance program
for 3 years/36,000 miles.
Dodge Car Brand:
Beginning today, consumers purchasing select Dodge
vehicles can choose from 0 percent financing for up to 60
months, consumer cash of up to $2,500 and all-wheel drive at
no cost with the purchase of a Dodge Charger.
Ram Truck Brand:
The Ram Truck Brand is offering consumers various
combinations of attractive financing and/or consumer cash,
including 0 percent financing for up to 48 months or 2.9
percent financing for 60 months, or consumer cash of up to
$2,500.
Ram is also offering consumers 0 percent financing for up to
72 months or up to $5,500 in consumer cash on most 2009
Dodge Ram trucks.
Chrysler Group LLC
U.S. Sales Summary for
November 2009
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Month
Sales |
Vol % |
Sales
CYTD |
Vol % |
Model |
Curr Yr |
Pr Yr |
Change |
Curr Yr |
Pr Yr |
Change |
Sebring |
3,044 |
2,891 |
5% |
23,023 |
68,091 |
-66% |
300 |
1,918 |
3,423 |
-44% |
34,154 |
58,645 |
-42% |
Crossfire |
0 |
92 |
-100% |
499 |
1,911 |
-74% |
PT Cruiser |
310 |
3,597 |
-91% |
17,205 |
49,087 |
-65% |
Aspen |
58 |
2,013 |
-97% |
5,964 |
20,739 |
-71% |
Pacifica |
0 |
544 |
-100% |
1,955 |
6,771 |
-71% |
Town & Country |
7,214 |
7,457 |
-3% |
76,093 |
110,411 |
-31% |
CHRYSLER
BRAND |
12,544 |
20,017 |
-37% |
158,893 |
315,655 |
-50% |
Compass |
474 |
880 |
-46% |
10,826 |
24,124 |
-55% |
Patriot |
1,929 |
2,461 |
-22% |
28,673 |
53,057 |
-46% |
Wrangler |
4,896 |
6,140 |
-20% |
75,246 |
77,567 |
-3% |
Liberty |
3,516 |
4,171 |
-16% |
38,894 |
62,382 |
-38% |
Grand Cherokee |
3,085 |
5,203 |
-41% |
46,231 |
68,174 |
-32% |
Commander |
1,439 |
1,447 |
-1% |
11,021 |
25,506 |
-57% |
JEEP BRAND |
15,339 |
20,302 |
-24% |
210,891 |
310,810 |
-32% |
Caliber |
412 |
2,755 |
-85% |
30,809 |
81,262 |
-62% |
Avenger |
3,571 |
2,362 |
51% |
35,123 |
59,913 |
-41% |
Charger |
3,404 |
5,478 |
-38% |
54,378 |
91,953 |
-41% |
Challenger |
2,040 |
3,364 |
-39% |
23,316 |
14,821 |
57% |
Viper |
43 |
61 |
-30% |
438 |
1,020 |
-57% |
Magnum |
0 |
48 |
-100% |
113 |
6,881 |
-98% |
Journey |
5,434 |
2,815 |
93% |
46,954 |
42,822 |
10% |
Caravan |
8,171 |
6,055 |
35% |
82,103 |
116,822 |
-30% |
Nitro |
1,164 |
1,804 |
-35% |
16,235 |
34,332 |
-53% |
Durango |
29 |
1,662 |
-98% |
3,492 |
19,985 |
-83% |
DODGE BRAND |
24,268 |
26,404 |
-8% |
292,961 |
469,811 |
-38% |
Dakota |
663 |
1,760 |
-62% |
10,072 |
24,343 |
-59% |
Ram P/U |
9,787 |
15,538 |
-37% |
165,254 |
229,222 |
-28% |
Sprinter |
959 |
1,239 |
-23% |
6,808 |
13,468 |
-49% |
RAM BRAND |
11,409 |
18,537 |
-38% |
182,134 |
267,033 |
-32% |
TOTAL DODGE |
35,677 |
44,941 |
-21% |
475,095 |
736,844 |
-36% |
|
|
|
TOTAL
CHRYSLER GROUP LLC |
63,560 |
85,260 |
-25% |
844,879 |
1,363,309 |
-38% |
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|
TOTAL CAR |
14,432 |
20,475 |
-30% |
201,855 |
385,590 |
-48% |
TOTAL TRUCK |
49,128 |
64,785 |
-24% |
643,024 |
977,719 |
-34% |
Selling Days |
23 |
25 |
|
280 |
282 |
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