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The Sterling Heights plant builds two sister
models, Chrysler's Sebring (above in
'Convertible' format) and Dodge's Avenger,
with this pair of cars having assumed
strategic importance in the U.S. carmaker's
business plan in the mid-size segment with
facelifted versions due next year. |
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Chrysler
Group has indicated that it will extend the life of the
Sterling Heights Assembly Plant into 2011, after
originally slating it for closure next year. The factory
builds two sister models, Chrysler's Sebring and Dodge's
Avenger, with this pair of sedans having assumed
strategic importance in the U.S. carmaker's business
plan in the mid-size segment with facelifted versions of
both due next year.
The news of the
reprieve came from Fiat Group and Chrysler Group CEO Sergio
Marchionne in response to a question from Rep. Candice
Miller during a meeting he had with Michigan lawmakers
yesterday. Marchionne also indicated that the
next-generation Sebring and Avenger, that will be built on
Fiat platforms and also use its efficient engines, will most
likely be built Stateside, but that as well as the option of
Sterling Heights other sites were being considered in
Michigan and beyond. "Marchionne indicated that the Sebring
would be a big part of Chrysler’s return to profitability
and will require the operation of SHAP [Sterling Heights]
into 2011," Miller said in a statement.
With Chrysler's
sales tanking 25 percent in the U.S. during November
compared to a flat month for Detroit rival Ford and a 2
percent decrease for GM, which has also been through a court
administered bankruptcy restructuring process this year,
Marchionne also said yesterday that he would be prepared to
let market share slide in the short term if it helps his
long-term plans.
Chrysler Group
issued a statement following the meeting which read:
“Chrysler Group continues to engage in dialogue with a
number of concerned parties regarding the future of the
Sterling Heights Assembly Plant. The Company has a series of
issues that must be resolved related to a potential
production extension at Sterling Heights Assembly prior to
any official announcement. Those discussions with the city,
state and asset managers continue with full support and
commitment from the International UAW Chrysler Department
lead by General Holiefield. While these discussions go on,
Chrysler Group continues to study alternative locations for
the long-term product action outlined in the Company’s
strategic plan," the statement continued. "These
alternatives include several options such as identifying
Greenfield sites outside the state of Michigan. The Company
will continue to work with the appropriate parties to
resolve the concerns with a focus on rebuilding the fabric
of a new Chrysler into a vibrant and competitive entity.”
Chrysler
also released a second statement yesterday, this time
regarding the on-going issues with former dealers that
were given the chop this summer. "We agree with Congress
that arbitration is the best way to resolve the issues
involving discontinued dealers. We are committed to work
with Congress and the dealers to achieve a process that
equitably balances the interests of the discontinued
dealers, our current dealers, and the taxpayers relying
on Chrysler to repay its loans."
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