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With its new model cupboard bare Chrysler
will spice up its stand at next month's
North American International Auto Show in
Detroit by showing Ferrari's latest two
sports cars (California, middle, and 458
Italia, bottom) as well as a Lancia Delta
(top) that has been given a new nose to
offer a Chrysler brand family feel.. |
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With its new model cupboard bare Chrysler will spice up
its stand at next month's North American International
Auto Show in Detroit by showing Ferrari's latest two
sports cars as well as a Lancia Delta that has been
given a new nose to offer a Chrysler brand family feel.
This will be the first of the annual motor shows in
Detroit to take place since Fiat took control of
Chrysler's fortunes and the American carmaker has
endured a real roller-coaster year since its last
appearance at the show which takes place on its
doorstep, including a trip in and out of bankruptcy,
Fiat Group taking an initial 20 percent stake, shedding
a significant proportion of its dealers, and the exit of
the two owners of a year ago, Cerberus Capital
Management (80.1 percent) and Daimler AG (19.9 percent).
Last year in the Cobo Center, Chrysler rolled out the
200 EV concept sedan and the Lotus-based Dodge circuit
concept sports car, both were electric vehicles from its
now-disbanded ENVI [electric vehicle] division. Chrysler
has also since given a preview to the forthcoming
next-generation Grand Cherokee (2011). The facelifted
models that will be rolled out according to the
five-year business plan are scheduled to start arriving
by mid-to-late next year at the earliest, so Chrysler is
turning to Fiat's niche Ferrari brand to give its stand
a more racy feel.
On show in Detroit next month will be the latest models
from Maranello, the sensational mid-engined 458 Italia
which replaces the F430 Coupé and has caught the
imagination of the media and public like no other
Prancing Horse model in the last few years. It will be
shown alongside the California, a front-engined
folding-hardtop convertible that debuted a year ago and
is targeted at a new type of customer.
Meanwhile the two Maranello products are likely to be joined
by a recent product from Turin with Bloomberg
reporting this week that "a new car derived from the Italian
company’s Lancia brand" will be shown, the newswire citing
"three people familiar with the situation" as saying.
Bloomberg added that: "The vehicle would be the first
demonstration of how Fiat’s designs will be incorporated
into Auburn Hills, Michigan-based Chrysler’s lineup, said
the people, who declined to be identified because the
details aren’t public." The model is most likely to be a
Delta with a new nose as there isn't anything else in the
Lancia line-up that Chrysler can hurriedly tweak in time for
the show. It will give Chrysler the opportunity to create
some public thoughts in C-segment where it is traditionally
weak and kick-off the much-vaunted Lancia-Chrysler
co-branding arrangement.
Meanwhile this week Chrysler has also announced new
appointments as, after 33 years, Frank J. Ewasyshyn,
Executive Vice President – Manufacturing / World Class
Manufacturing, has stated his plans to retire at the end
of the year. Ewasyshyn left on temporary medical leave a
few months ago and has since made a full recovery.
However, he has made a personal decision to retire. "The
Company is grateful for Frank's extraordinary
contributions in leading Chrysler’s manufacturing
organization over the years," said Sergio Marchionne,
Chrysler Group LLC CEO. "We wish him well." With
Ewasyshyn’s retirement Scott Garberding who has been
keeping his seat warm is appointed Head of Manufacturing
/ World Class Manufacturing. Garberding joined Chrysler
in 1993 and has held a series of leadership positions in
both Manufacturing and Purchasing. He holds a Bachelor
of Science degree in electrical engineering from the
University of Texas and a Master of Business
Administration degree in management from Massachusetts
Institute of Technology.
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