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Alongside
the new Gallardo LP 560-4 Spyder, Lamborghini will
present two exclusive, highly individualised super
sports cars at the 2009 Detroit Auto Show. With a
unique, matt-lustre paint finish in matt blue and all
available special equipment options, this Murciélago LP
640 and Gallardo LP 560-4 demonstrate the virtually
limitless possibilities and expert craftsmanship
presented through the Ad Personam individualization
program by the specialists in Sant’Agata Bolognese.
"Ad Personam offers every Lamborghini customer the
opportunity to acquire a completely exclusive vehicle
from a unique brand – one that is perfectly in tune with
their own lifestyle,” says Stephan Winkelmann, President
and CEO of Automobili Lamborghini. “A super sports car
from Lamborghini is always a fundamental expression of
the buyer’s personality. And that is why the highest
levels of exclusivity are possible, right through to
absolute one-of-a-kind Lamborghini vehicles.”
“Think the impossible” is the motto of the Lamborghini
individualisation program. Ad Personam offers a host of
possibilities to bring a highly individual style to the
exterior and the interior of a Lamborghini – all the way
through to a Lamborghini like no other.
A unique colour for a unique design
Both super sports cars presented in Detroit are such
highly individualized examples– painted in matt blue, an
all-new, powerful blue tone with a matt-lustre finish.
Dressed like this, the Murciélago and the Gallardo are
elegant and refined, yet extremely powerful and dynamic.
This is a unique colour that fits perfectly to the
unique design of a Lamborghini.
The super sports car brand from Sant’Agata Bolognese is
the only auto maker to have mastered the difficult and
complex craftsmanship required to work with the
matt-lustre paint finish. Alongside the new matt blue
three more colours are permanently available in the Ad
Personam program: Nero Nemesis is a matt-lustre black,
while the matt white is called Bianco Canopus; and
Marrone Apus refers to the particularly elegant matt
brown finish. In addition, Lamborghini Ad Personam
offers its customers complete freedom to choose any
colour imaginable.
Luxuriously sporty or classically powerful
In their interiors, too, the highly individualized super
sports cars presented in Detroit provide a clear example
of the possibilities offered by the Ad Personam program.
The base colour applied to the upholstery of both
vehicles is black, with colour contrast supplied by fine
diamond stitching in the blue of the exterior paintwork.
This is applied to the seats, door trim, headliner and
the steering wheel. The leather upholstery lends a
luxuriously sporty look and feel to the Gallardo LP
560-4.
Furthermore, the Gallardo LP560-4 shows the finest in
Nappa leather in colour Nero Perseus which clads not
only the seats, cockpit and door trim, but also the
pillars and headliners. Further accents are provided
courtesy of individual elements crafted in carbon fibre.
The Callisto wheels are painted in high-gloss black,
providing a contrast to the matt blue paint finish.
The Lamborghini Murciélago LP 640 is one of the most
fascinating super sports cars of all time, and
underscores this in Detroit with a purist interior
finished in Alcantara ® with diamond stitching. Not only
are the sports seats upholstered in Alcantara ®, but
also the entire interior, including doors and headliner.
The cockpit surround is finished in carbon fibre. The
steering wheel features stitched suede and carbon fiber
inlays. The high-gloss black of the Murciélago's wheels
– in Hermera design – also delivers the perfect contrast
to the matt blue exterior paintwork.
An inexhaustible range
Ad Personam offers an inexhaustible range possibilities
for bringing a completely unique style to the interior
and exterior of every Lamborghini. The colour and trim
designers from Sant’Agata Bolognese have also created
exceptionally exclusive equipment offerings for the
entire product range. The extended leather finish, for
example, enables the allure of the first-class natural
product to be raised even further. Only the very finest
quality leathers are used. The seats alone offer
infinite possibilities through a vast range of colour
options for leather and Alcantara ®, two-tone contrasts,
material mixes, stitching and piping in contrasting
colours, as well as the diamond-stitched pattern of the
seat squabs, known as Q-citura.
The exceptionally hi-tech carbon fibre material provides
a hint of the racetrack, with elements such as the
control panel for the air conditioning and the hand
brake boasting a carbon fibre finish. Further finishing
touches for personalizing the exterior include an
extended range of wheel options and brake calipers in
yellow and silver.
Within applicable vehicles, Lamborghini can comply with
virtually any customer’s desire in vehicle
individualization. The boundaries are set, however, by
Lamborghini’s own quality demands, which apply to all
modifications carried out. When a new Lamborghini
exactly meets personal expectations in terms of colours,
materials and trim, then aesthetic perfection has been
achieved.
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