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After several consecutive record years
Lamborghini today reports a big decrease in
sales for the first six months, they are
down 37 percent to 825 cars and although it
managed to remain in the red posting a pre
tax profit of 5.4 million euros. |
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After several consecutive record years,
Automobili Lamborghini has today reported a
decrease in worldwide sales for the first six
months of the financial year 2009, which ends
31/12/2009. In spite of the massive economic
downturn in Lamborghini´s major markets the
company is still among the few car companies
maintaining overall profitability.
In the first six months of 2009, turnover
reached 156.9 million euros, with a decrease of
43.4 percent compared to the same period of 2008
(277.4 million euros). Pre-tax profit was 5.4
million euros in comparison to 35.0 million
euros in the first six months of 2008. In terms
of sales, the company delivered 825 cars: a
reduction of 37 percent compared to the same
period of 2008 with sales of 1,309 cars.
As expected, the markets showing the sharpest
decline are those economies worst hit by the
deep worldwide recession. Consequently,
Lamborghini sales volumes saw the most
substantial downturn in the USA, falling by 52
percent from 431 to 207 units sold. Some
markets’ sales figures however, counteract the
trend. In Europe, the second largest market,
Italy, accounted for 122 units, nearly on a par
with the first six months’ performance of 2008
when 130 Lamborghini cars were sold. Switzerland
maintained stability with 49 units sold,
compared with 51 units in 2008. The same holds
true for France with 37 units sold (43 in the
first half of 2008).
Beyond Europe, there are clear signs of sales
stability in the Middle East, which presently is
the fourth largest market in the world for
Lamborghini (61 units sold against 79 in the
first half of 2008) and in China, which has
achieved a sales growth of 32 percent (29 units
sold in the first half of 2009 against 22 in the
first six months of 2008). Some major European
markets showed decreases: Germany down 52.0
percent, and the UK down 46.6 percent.
The President and CEO of Automobili Lamborghini,
Stephan Winkelmann, commented, “As was expected,
we are not immune to the global recession.
However, I am certain that Lamborghini’s strong
global presence and brand appeal, which remains
unaffected, will enable us to steer the company
through challenging times to achieve new
strengths. Our business strategy continues to be
driven by two fundamental principles that allow
us to react to the present economic situation
and preserve the success of our brand. Firstly,
we will maintain the profitability of the
company, a target confirmed by the results of
the first six months of 2009. Secondly we
continue our investment into the future with
product technology and innovation alongside a
firm ecological stance.”
Lamborghini remains with its long-term strategy,
with a commitment to announcing at least one new
product each year. The latest examples of this
confidence are the launch of the new Lamborghini
Gallardo LP 560-4 Spyder, the Murciélago LP
670-4 SuperVeloce, and the new Gallardo LP 550-2
Valentino Balboni: the first rear wheel drive
Gallardo, celebrating the famous Lamborghini
test driver, Valentino Balboni.
Investments into R&D and into reduction of CO2
emissions will continue as planned, resulting in
continuing technology and product innovation.
The company has recently announced its intention
to complete its program of environmental
sustainability in record time by presenting new
plans which will enable Lamborghini to: achieve
a 30 percent reduction, by the year 2010, in the
CO2 emissions produced by its factory; and
achieve a 35 percent reduction, by the year
2015, in the CO2 emissions produced by its
vehicles. Lamborghini will commit 35 million
euros over the next five years for this purpose.
For the full year 2009, the company is not
giving a definitive business forecast due to
continuing market instabilities. However,
Lamborghini is confident of also attaining a
full year profit, thus remaining one of the few
profitable companies in the industry.
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