Lancia is the Main Sponsor of the fourteenth AltaRomAltaModa event in Rome, which opens today and runs until February 3rd, and which will transform the Italian capital city into an inspiring “catwalk” where fashion shows, displays and work sessions on prêt-a-porter, accessories and jewellery will take their turn. The organisation will have at its disposal a fleet of fifteen Lancia Deltas, admirably representing excellent style and elegance true to the best Made in Italy tradition.

This Roman event offers a rich and original calendar which combines “conventional” High Fashion events, such as fashion shows, with “performances”, in other words novel experiments which place clothes at the centre of an event merging art with stage show. And alongside the big names in international fashion, a prominent position is given to young designers who specifically represent Alta Roma’s commitment to the promotion and rise of young fashion talent.

AltaRomAltaModa also promotes contemporary artistic style and the preservation of all the technical skills and workmanship that have made Italian Style famous throughout the world, just as attention to detail and craftsmanship have always distinguished Lancia cars. A captivating event of international stature, an opportunity not to be missed by Lancia to confirm its particular interest in the fashion world.