12.01.2009 ANOTHER RECORD SALES YEAR FOR MASERATI

MASERATI QUATTROPORTE
MASERATI GRANTURISMO S

Maserati has announced that it has had second consecutive record breaking year worldwide. Despite the tough economic situation witnessed by all sectors of the world economy and the profound situation of crisis that has pervaded the automotive market from the beginning of the year, Maserati has achieved its second record year in a row.

Deliveries to customers have totalled almost 8,600 units last year, which is an all-time best result for Maserati, with an increase of almost 17 per cent over 2007. What is more, Maserati’s sales were up in all markets across the world – including the United States of America.

Despite the troubled times experienced by the US economy, North America (US and Canada) remains Maserati’s largest market worldwide.  The stability of Maserati’s market presence is demonstrated by the consistent roll call of its largest markets: Italy is in second place, the United Kingdom in third, Germany in fourth, Japan in fifth. Five markets, three continents for a truly global Maserati presence.  In sixth place is France, followed by Switzerland, China, Australia, UAE, Hong Kong, with Australia seeing the largest single year on year increase, with a rise of 50 per cent in 2008 over its 2007 performance.

In the first nine months, Maserati’s revenues amounted to 596 million euros, up 22.9 pct compared to the same period of the previous year.  There was a 25 pct increase in deliveries to the network compared to the first nine months of 2007, and this performance is even more significant considering that the total car market in each of Maserati’s leading markets shrank by an average of about 15 pct.

In the first nine months of 2008, the result of normal activities for Maserati was 31 million euros, with a 5.2 pct ratio to income, which is a significant increase on the 6 million euros (1.2 pct of revenues) achieved during the same period last year.
 

© 2009 Interfuture Media/Italiaspeed