Earlier this year, Maserati and
Architectural Digest Architectural Digest magazine together invited
individuals who appreciate fine design in general and cars
in particular to join in a competition titled "Design
Driven." Two categories - Existing and Concept - asked
entrants to submit a garage design that included a noted
architectural element, uniqueness and individuality, while
providing a complementary environment for a Maserati car.
Approximately 125 entrants sent in text, images and
illustrations through an online portal, with more than
18,000 unique visitors enjoying the site. Winners include
Holger Shubert's existing Los Angeles garage, as well as the
design of Chris Altman, of Stubbs Muldrow Herin Architects
of South Carolina, in the concept category.
"Our goal has been to open a conversation with those who
place a premium on design and expose them to the unique
qualities of Maserati," commented Mark McNabb, President and
CEO of Maserati North America.
Existing Garage Category Winner - Holger
Schubert of Los Angeles
Holger Schubert's garage was designed with two main
objectives in mind: to create a pure and restrained
minimalist environment that allows one to focus on the car
as a piece of art, and to create the ultimate experience for
the driver to arrive at home. The gallery-like environment
objectifies the car during the day and dramatically projects
its shapes onto both window walls at night, paying homage to
the art of automotive design.
Located on the upper floor of a new addition to a 1953
ranch-style home on a downsloping hillside lot, the garage
overlooks the western part of Los Angeles. Access is via a
driveway bridge separate from the main entrance to the
property's motor court. The 1,200-square-foot space provides
a designated spot for the car and a large open area for a
couch, a slide-away TV, a built-in book shelf in front of a
large storage room, along with a small kitchen, a bathroom
and a library. A number of sustainable building products
were used, including the electric screens on the exterior of
the large window walls to help control the climate, as well
as 47 solar panels on the roof. All walls are insulated with
natural cotton fibre insulation.
Concept Garage
Category Winner - Chris Altman of
Stubbs Muldrow Herin Architects, Mount Pleasant,
South Carolina
The design approach of Chris Altman seeks to
redefine the relationship between car, driver
and garage. Unlike the typical garage of today,
the design reimagines the notion of the garage
from a space of storage to a place that exhibits
the quality and prestige of a Maserati. In
concept, the garage is designed to refocus one's
attention on the car. The garage's mass is
stretched long and low to diminish its scale
while evoking a sense of motion. The garage is
clad on the exterior with rough-cut limestone
contrasting the highly engineered feel of a
Maserati while providing a durable, long-lasting
building envelope. A reflection pool is located
adjacent to the garage to provide both added
visual quality and as a means of passive
cooling. Even the method by which one arrives
and departs the garage is inspired by Maserati's
racing heritage and performance. Floor carriages
rotate to different positions, allowing a driver
to enter and exit the garage in an efficient
manner while eliminating the need for backing
the car out.
The winning garages will be
featured in a special advertising section in the October
issue of Architectural Digest. "Once considered merely an extended function of the home,
the garage is now a space where people are finding new
inspiration architecturally," said Giulio Capua, Vice
President & Publisher of Architectural Digest. "The winners
have accomplished this and now our five million readers will
be able to enjoy these exceptional discoveries."
Architectural Digest is the world's definitive
design magazine, reaching an audience of
five million readers each month. The magazine
features the work of world-class authors and
photographers and regularly presents a "first
look" at the homes of leaders in the fields of
entertainment, fashion, business, society and
the arts. A special Motoring By Design section
explores forward thinking in automotive
architecture and performance.
Video:
Concept Garage Category Winner, Chris Altman
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