Italian niche car manufacturer DR Groupe
is expected to unveil a fourth member of rapidly its growing
model range at next month's 79th Geneva Motor Show; this
time the car to be presented will give it a contender in
B-segment. The firm, based in the City of Isernia between
Rome and Naples, was founded by Italian entrepreneur Massimo
di Risio, and is already one of the biggest dealership
groups in Italy. It was di Risio's dream to build his
own-brand cars and DR Groupe, which also made an abortive
bid to buy Bertone's bankrupt manufacturing operations just
over a year ago, assembles Chinese Chery Automotive-sourced
cars in Italy from CKD kits.
DR Groupe kicked off assembly a little
over a year ago with the DR5, a 5-door medium sized SUV
vehicle sourced from Chery Automotive in China. Last December, DR Group presented a small A-segment
city car, dubbed as the DR1, at the Bologna Motor Show, and
now the ambitious firm is seeking to enter B-segment this
summer with the new DR2. DR Groupe is already starting to
make its mark with sales in Italy, with 1,953 units of its DR5 being
sold last year, its first full year on sale, thanks in part
to the firm being one of Italy's biggest dealership groups.
A further 169 examples of the DR5 were added to this tally last month;
it is priced in Italy at 16,900 euros for the petrol version
and 21,900 euros for the turbodiesel.
Now, according to a report in
Quattroruote this week, the new DR2 will be previewed at
the Geneva Motor Show next month. Presenting its cars at the
prestigious Swiss show marks an emboldened strategy for DR
Groupe which harbours ambitious plans to sell its Chery-based cars outside
Italy.
According to Quattroruote the DR2
will be more than 30 mm shorter than its immediate B-segment
rivals, the Peugeot 207 and Fiat Grande Punto, both of which
are 4030 mm long. It will be fitted with the same 83 bhp
1.3-litre petrol engine seen in the DR1 at the Bologna Motor
Show, and this will push the small 5-door car from 0-100
km/h in 12.1 seconds and to a top speed of 156 km/h. The DR2
will arrive in the Italian showrooms around one month after
the commercialisation of the A-segment DR1. The DR2 will
include features such as climate control, adjustable door
mirrors, central locking, optional alloy wheels and the use
of chromed trims on the dashboard.