Iveco has the best image in Germany concerning imported commercial vehicles. That is the result of a poll from EMNID Research Institute, which is organised annually by the important fleet manager magazine Verkehrsrundschau according to the brand reputation of the various manufacturers present in the German market.

This is the first time that Iveco has won this important annual image ranking survey, and this year the Italian commercial vehicle manufacturer has increased its score by almost 6 percent compared to last year’s result according to the panel of judges which is made up from representatives of German transport companies. The prize was delivered on 29th January to Henrik Starup, the General Manager of Iveco Germany, in Munich.

The prize is testament to much hard work carried out by Iveco over the last two years in which it has launched 10 new models so renewing its entire product range and even extending it with the launch of new models, Massif and Campagnola 4x4 models and the Eurocargo CNG models.

Added to this are the resources and commitment dedicated to the improvement in brand quality, including memorable sporting sponsorships, that have produced an exponential improvement in the value of the Iveco brand. Today, the Iveco brand has acquired enormous prestige in the market place, communicating quality and reliability that reflects on the value of the product.