Iveco’s Off-Road website has won the nomination for Best in Class at the Interactive Media Awards in New York. The awards are among the web’s most coveted prizes. The Iveco site, dedicated to the company’s off-road range, won the top award in the Automotive class, reserved for websites with highly innovative content with an impressive 490 points out of a possible 500.

The New York Interactive Media Awards are the world’s most prestigious awards for the web design and interactive communication sectors, and represent an international standard of reference for operatives and designers. The jury, made up of top opinion leaders and communication 2.0 media gurus, assigned the awards on the basis of a range of criteria including creativity, content quality, innovation and visitor-friendliness.

Creativity, interaction, and multimedia content are the main characteristics of the offroad.iveco.com website, created in collaboration with DGTmedia, a well known web agency, for its elegant designs and spectacular multimedia content. In the site, Iveco vehicles are presented alongside the world’s most famous rugby team, the legendary New Zealand All Blacks, in a play on comparisons and associations highlighting the shared ability to take on any challenge and win, whatever the situation.

The project is emphasised by the claim “Built the same way”, which was specially introduced in 2007 to announce Iveco’s sponsorship of the All Blacks. Videos playing alongside 3D models and interactive tools make the site uniquely attractive in its genre.