An unseen reality of the Ducati dream, Ducati Caffè is the project created to fulfil the unique and legendary way of life that has made Ducati a symbol of Italian excellence. Located in the heart of the Italian capital city, Rome, this new lifestyle initiative from the famous Italian motorcycle manufacturer has been active for more than two months now, having opened its doors in December.

And it is precisely from the Ducati experience that this innovative and original way to interpret the restaurant and entertainment business has arisen. Also thanks to the involvement of the most acclaimed professionals in the field and a penchant to offer superior service. Just like Ducati Corse selects the best technologies to guarantee the highest performance levels, Ducati Caffè uses only the best products in the land to ensure the characteristic quality of Italian food and wine. “Made in Italy” to astound the world and affirm common denominator that has already made Ducati a pillar in Italian history. Since always, it has lit the way and prepared new paths expressing passion and energy that renew the legend.

Ducati Caffè is the new concept restaurant and lounge bar signed by Ducati. Inspired by renowned Italian talent, it expresses all the passion of the brand’s values in a concentrate of class, fashion and authenticity. Caffè, food and wine, merchandising, and clothes meet in a one of a kind and unforgettable place. It is the perfect place for holding and sharing events, emotions and trends; a meeting point par excellence for those who have Ducati in their DNA. Embraced by the play of light, subtle background music (live too) and an atmosphere rich with enthusiasm and sensuality, Ducati Caffè is a memorable experience and distinctively cosy place to meet up, read magazines, watch videos and surf the net with Wi-Fi connection. An icon of Ducati style, Ducati Caffè has a cool, contemporary, and sporty vibe ready to conquer the world.

Meanwhile, always in search of trendy places, where luxury blends with the design, Maison Ruinart chose the extraordinary occasion of the soirée of the inauguration of the first Ducati Caffè, as a privileged place of celebration and presence, with the intention to make this event memorable. Incredibly strong was the appeal of this event, designed to be protagonist in the heart of Rome, and thanks to the organising committee, which has been able to transfer into the project of the first Ducati Caffè all the added value of one of the most important and representative brands of the design and style "Made in Italy".

Escapade, elegant briefcase picnic "signed" Ruinart, is on display along with other precious packaging. This coffret, in very limited edition, is one of the most exclusive and "adventurous" fall-winter 2008 accessories , and his concept meets perfectly the ideals of purity and research typical of the location where it is hosted. An item that can make special every moment of leisure, whether in cities or in the mountains, in the splendour of the winter season.

For those who have not yet been able to appreciate its quality, the Ducati Caffè is the opportunity to discover what is now commonly called the "Ruinart Taste " a unique flavour and recognizable among all. A taste that has the scent of excellence, and that legitimates the position of Ruinart as an esthete of champagne, offering a delight for the senses of total refinement.