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Moto Guzzi unveiled new prototype V12 LM, natural successor of the historical Le
Mans, designed by two masters like Miguel Galluzzi and Pierre Terblanche. |
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The Piaggio Group's
motorcycle divisions unveiled their new collections
on the opening day of Milan's EICMA
Show this week.
The Italian Group presented a wide range of novelties, including 18 new
products. Scooter, motorcycles and much more: there are also several prototypes
anticipating the new urban ecosustainable trend that is going to be the Group's
main focus in 2010.
Commercial Director Stefano Sterpone is clear about the Group's intent:
"Despite a very hard year, Piaggio still represent 20% of the whole motorcycles
market; classic models like Vespa and Scarabeo are a solid base to build in
every season."
The biggest novelties come from the Aprilia side, with the new RSV4 R, a road
version of the bike led to the success in the Superbike Championship by Max
Biaggi, and the brand-new DorsoDuro Factory, a perfect match between sporty
attitude and high performances.
Moto Guzzi unveiled new prototype V12 LM, natural successor of the historical Le
Mans, designed by two masters like Miguel Galluzzi and Pierre Terblanche.
Piaggio also has presented in Milan a new model of 3-wheel hybrid Mp3, while fashionable Vespa 300
GTV Montenapoleone is a clear tribute to the host city of EICMA.
Piaggio arrived in the show as its Piaggio
Veicoli Commerciali division was recording that
its market share in Italy increased once again
in October. Piaggio Veicoli Commerciali
deliveries in Italy in October 2009 – for a
total of 461 vehicles – rose by 3.6% from
October 2008. With 4,447 vehicles shipped from
January to October 2009, Piaggio Veicoli
Commerciali saw a 5.8% improvement in sales in
the first ten months of the year, compared with
4,203 vehicles shipped in Italy in the first ten
months of 2008. Market share increased by 0.8 of
a percentage point, taking the Piaggio Veicoli
Commerciali share to 3.0% of the Italian market
for the period January-October 2009. This
compares very well with 2.2% in the year-earlier
period.
Performance at Piaggio Veicoli Commerciali was
even more significant when compared with general
industry performance, which remained extremely
weak with a fall in sales of 25.2% in the first
ten months of 2009 and 14.3% in October compared
with the corresponding periods in 2008. In this
scenario, customers continue to choose the
Piaggio Veicoli Commerciali offer, specifically
the environment-friendly models with LPG,
methane and electric engines, which, overall,
accounted for almost 75% of Piaggio Group total
sales in Italy in October. Another significant
trend was the growing importance of the chassis
versions, reflecting the keen interest of
fitters in exploiting the flexibility of the
Piaggio Porter and Porter Maxxi to install a
whole range of personalised fittings to suit
every possible requirement.
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