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									With Q1 sales of 306.3 million euros and 
					a net loss of 4.7 million euros, Piaggio Group sees its 
					market share improving in Italy and Europe as well as strong 
					sales growth in America, while eco-incentives are expected 
					to bring significant benefits.  | 
                                 
                                
                                    
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					At a meeting in 
					Mantua chaired by Roberto Colaninno, the Board of Directors 
					of Piaggio & C. S.p.A. examined and approved the quarterly 
					report at 31 March 2009. In the first quarter of 2009 the 
					Piaggio Group sold a total of 120,100 vehicles worldwide, of 
					which 77,900 in the 2-Wheel business and 42,200 in the 
					Commercial Vehicles business (compared with a total of 
					150,600 vehicles in the year-earlier period). 
					First-quarter 
					performance in the 2-Wheel business encountered particularly 
					difficult market conditions in the Groups main areas. 
					Demand was down from Q1 2008 in Italy (-19.5%), Europe 
					(-23.1%) and the USA (-29.1% overall and -36.7% in the 
					scooter sub-segment). In the 
					Commercial Vehicles business, 
					after years of constant growth, the Indian market reported a 
					downturn of 2.8% in the Groups core segments. 
					Group consolidated 
					net sales amounted to  306.3 million, from  363.9 million 
					in the year earlier period. In addition to the sales 
					slowdown in the 2-Wheel sector, the revenue downturn 
					reflected the reduction in the BMW five-year order (-1.2 
					million  from Q1 2008) and the revaluation of the euro 
					against the Indian rupee and the pound sterling, which had a 
					negative impact on revenues of approximately  3.8 million 
					from Q1 2008. 
					At the same time, 
					however, the first significant signs emerged of an 
					improvement in market conditions, relating in part  as far 
					as the 2-Wheel business in Italy is concerned  to the 
					significant impact of state incentives for purchases of 
					low-emission vehicles, initially limited to vehicles up to 
					400cc and subsequently extended to mopeds and to motorcycles 
					up to 60 kW. In connection with the recovery trends on the 
					two-wheel markets, Piaggio Group products and brands are 
					displaying an impressive competitive capability, with 
					important improvements in market share in the main areas. 
					On the Italian 
					market, the Piaggio Group reported excellent performance, 
					raising its overall market share to 28.3%, an increase of 2 
					percentage points compared with Q1 2008; specifically, the 
					Group share of the branded scooter segment increased by more 
					than 4 percentage points. In Europe, the Group boosted 
					scooter market share for the Piaggio brand (to 12.6% from 
					12% in Q1 2008, thanks in part to the superlative 
					performance of the Mp3 3-wheel scooter) and the Vespa brand 
					(from 5.9% to 6.5%); in mid-range motorcycles (591-750cc), 
					in the first quarter of 2009 it raised its European market 
					shares for Aprilia (from 1.7% to 2.6%) and Moto Guzzi (from 
					0.4% to 0.8%). Particularly important results were reported 
					in North America, where Group sales increased to 6,400 
					vehicles from 4,200 in Q1 2008, an improvement of 50.5% in 
					sales volumes and 53% in net sales. 
					
					
					In the Commercial 
					Vehicles sector, the Piaggio Group achieved a positive mix 
					effect in its 2009 Q1 revenues, thanks to the success of 
					the Porter range  notably the low-emission models  which, 
					with sales volumes of 1,900 vehicles and revenues of  19.8 
					million, represented growth of 10.5% in volumes and 26.9% in 
					net sales. The Commercial Vehicles Division did not benefit 
					in the January-March 2009 quarter from the launch of the new 
					Piaggio Porter range, which took place in April and is 
					expected to generate important sales results. 
					The industrial 
					gross margin for the quarter was  87.8 million, against  
					104.1 million in the first quarter of 2008. The return on 
					net sales improved, however, from 28.6% to 28.7% in the 
					first quarter of 2009. 
					Consolidated EBITDA was  21 
					million (6.9% of net sales), from  35.1 million in Q1 2008.
					EBIT 
					was  0.2 million, from  13.1 million 
					in the first quarter of 2008. The first quarter of 2009 
					closed with a net loss of  4.7 million  from net profit of 
					 3.2 million in Q1 2008  after positive income tax of  
					3.5 million. Consolidated net debt increased from  359.7 
					million at 31 December 2008 to  446.7 million at 31 March 
					2009. The increase was largely due to the seasonal nature of 
					the 2-Wheel business, which absorbs cash in the first half 
					of the year and generates cash in the second half; the 2009 
					first-quarter increase was larger compared with previous 
					years due to negative performance in some major European 
					markets in the first two months of the year, despite close 
					control of working capital. The  134.9 million increase in 
					net debt from  311.8 million at 31 March 2008 reflected the 
					decision to make a cash settlement on the Piaggio 2004-2009 
					warrants for a total amount of  64.2 million, and the 
					dividend payout of  23.5 million. 
					Shareholders' equity 
					at 31 March 2009 totalled  396.1 
					million, against  398.2 million at 31 December 2008 and  
					475.5 million at 31 March 2008. 
					
					Events after 31 
					March 2009 
					
					On 22 April 2009, 
					in Italy, the convention between the Italian Ministry for 
					the Environment and the national motorcycle association (Confindustria 
					Ancma) came into effect. The convention provides incentives 
					for the purchase of mopeds and hybrid motorcycles, a segment 
					where this year the Group will be launching its new 
					three-wheel Mp3 scooter. 
					
					Outlook 
					
					The first quarter 
					of 2009 was severely affected by the economic crisis and the 
					difficulties on the Piaggio Group key markets, even though 
					the first significant signs of a recovery emerged in March. 
					Thanks to its product portfolio for the 2-Wheel and 
					Commercial Vehicles businesses  with an extensive offer of 
					low-emission vehicles with reduced fuel consumption  the 
					Group will be able to take full advantage of the benefits of 
					the eco-incentives introduced by the Italian Government in 
					both sectors. For the other three quarters of the year  
					helped by the new cutting-edge products it is launching  
					the Group will be giving particular attention to the growth 
					of its motorcycle brands in Europe and the consolidation of 
					its leadership position in the scooter sector in Europe and 
					America. It will also begin marketing Vespa scooters in 
					Vietnam. The Board of Directors also approved a mandate 
					authorising Banque Nationale de Paris Paribas-BNL to 
					syndicate a loan for a basic amount of  70 million 
					expandable to a maximum of  100 million, to strengthen the 
					parent companys financial flexibility.  
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