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								At a 
								meeting today in Milan chaired by Roberto 
								Colaninno, the Board of Directors of Piaggio & 
								C. S.p.A. examined and approved the figures for 
								Group performance in the first half of 2009. 
								During the second quarter of 2009, the Piaggio 
								Group reported a significant improvement in its 
								operating results compared with the first three 
								months of the year, thanks to the 
								competitiveness of its offer and the strong 
								recovery on the Asian markets. 
								 
								Group consolidated net sales amounted to  795.6 
								million in the first half, against  900.3 
								million in the first half of 2008. Factors 
								contributing to this downturn, in addition to 
								the sales decline in the 2-Wheel business, were 
								the reduction of the BMW five-year order (-5.1 
								million  compared with the first half of 2008) 
								and the revaluation of the euro against the 
								Indian rupee and British sterling, which had a 
								negative effect of approximately  3.8 million 
								on turnover compared with the year-earlier 
								period). 
								 
								The industrial gross margin was  249.4 million, 
								against  272.4 million in the first half of 
								2008. The growth in the ratio of the industrial 
								gross margin to net sales was significant, 
								rising from 30.3% in the first half of 2008 to 
								31.3% in the first half of 2009. In the second 
								quarter of 2009, gross margin to net sales 
								reached 33%, reflecting growth of 1.6 percentage 
								points from the second quarter of 2008. 
								 
								Consolidated EBITDA was  107.5 million in the 
								first half of 2009 (13.5% of net sales), 
								compared with  128.2 million in the 
								year-earlier period. The EBITDA margin in the 
								second quarter of 2009 was 17.7%, an improvement 
								compared with the 2008 Q2 figure (17.3%). EBIT 
								was  61.6 million, compared with  81.8 million 
								in the first half of 2008. 
								 
								The 2009 half year closed with a net profit of  
								25.7 million, compared with  47.3 million in 
								the first half of 2008 and with a net loss of  
								4.7 million in the first quarter of 2009, after 
								income tax of  19.4 million ( 16.6 million in 
								the year-earlier first half) determined, in 
								compliance with IAS 34, on the basis of the 
								estimated full-year average tax rate. 
								Consolidated net debt decreased from  359.7 
								million at 31 December 2008 to  348.9 million 
								at 30 June 2009, with cash flows totalling  
								10.8 million in the first half of 2009. 
								Shareholders' equity at 30 June 2009 totalled  
								402.4 million, against  398.2 million at 31 
								December 2008 and  427.7 million at 30 June 
								2008. 
					
					Business 
					Performance 
					
					For the 2009 
					half year, the Piaggio Group sold a total of 314,200 
					vehicles, of which 227,000 in the 2-Wheel business and 
					87,200 in the Commercial Vehicles business (compared with an 
					overall total of 372,700 vehicles in the year-earlier first 
					half). In the 2-Wheel business, conditions were particularly 
					difficult in the main Group markets. Compared with the first 
					half of 2008, demand fell in Italy (-6.9%), in Europe (-17%) 
					and in the USA (-44%). In this context, the Piaggio Group 
					nevertheless displayed a greater competitive capacity on its 
					two-wheeler product ranges and brands, with scooters in 
					particular outperforming competitors in meeting the new 
					needs of European, North American and Asian consumers. 
					 
					On the Italian two-wheeler market, in the first half of 2009 
					the Group raised its overall market share to 29.4% (+2.4 
					percentage points from the first six months of 2008), 
					reporting strong improvements in the branded scooter 
					segments (+3.2 points from the first half of 2008), thanks 
					to the success of the new entries for the Vespa, Scarabeo 
					and Piaggio brands, and a positive trend in branded 
					motorcycles (+0.3 points from the first half of 2008) led, 
					for the Aprilia brand, by a series of victories in Grand 
					Prix motorcycle racing and excellent performance in its 
					debut year in the Superbike World Championship. End user 
					sales were also up on the first half of 2008, with more than 
					85,000 vehicles sold in Italy from January to June 2009 
					(+1%). 
					 
					In the Asia-Pacific area, where performance slowed in the 
					first half of 2009 by approximately 31% compared with the 
					first six months of 2008, for net sales totalling  18.4 
					million, in the second quarter of 2009 the Group reported a 
					strong recovery with respect to the general market trend, 
					limiting the downturn in net sales from Q2 2008 to 3% (the 
					YoY decline in the first quarter was 55%). In this region, 
					during the second half of 2009 the Group will be reaping the 
					full benefits of the start-up of commercial operations in 
					Vietnam, where sales of locally produced scooters for the 
					Vespa range began at the end of June, winning a very 
					positive response from the market where demand is growing. 
					 
					In the Commercial Vehicles business, the Piaggio Group 
					reported a small YoY increase in first-half net sales, 
					despite difficult market conditions (+0.1% to  199.9 
					million). Specifically, market growth resumed in India, 
					producing an improvement of 3.4% in the segments addressed 
					by the Group. On the Indian market, the Piaggio Group 
					reported net sales growth of 4.2% in the first half of 2009 
					compared with the year-earlier period, to  127.7 million. 
					This performance arose from the sharp acceleration of 
					commercial operations in the second quarter of 2009, which 
					reported growth of approximately 10% against the second 
					quarter of 2008. At a constant Indian rupee/euro exchange 
					rate, the growth in net sales compared with the first half 
					of 2008 would have been 9% instead of 4.2%. On the Italian 
					market, thanks to the success of the new Porter minivan 
					range, Piaggio decisively countered the negative trend in 
					the commercial vehicles sector, raising shipments by 4.9% 
					and increasing its market share by 1.1 percentage points in 
					the first half compared with the first six months of 2008. 
					 
					Events after 30 June 2009 
					
					On 3 July 2009 
					the Piaggio Group presented its 2009-2012 Strategic Plan. 
					The Plan targets strong growth in Asia, through expansion of 
					its industrial presence and the extension of the two-wheeler 
					offer and the commercial vehicle range, development of the 
					distribution network, the organisation and human resources. 
					On the European domestic market, Group strategy will aim to 
					consolidate the current leadership position through product 
					developments and innovations for the Group scooter brands, 
					rationalisation of the motorcycle offer and simultaneous 
					enhancement of the specific missions of the Aprilia, Moto 
					Guzzi and Derbi brands. In the Americas, the 2009-2012 Plan 
					will focus on boosting cost competitiveness and enhancing 
					the offer in all segments of the scooter market. In 
					motorcycles, the Group will target brand growth, in part 
					through development of its mid-range sports models. 
					 
					Thanks to its in-house capacity for technological 
					innovation, the Group will be looking to win a leadership 
					position with an offer of new engines with zero or low 
					emissions and reduced fuel consumption: it will be 
					developing and broadening its range of hybrid, electric and 
					bi-fuel vehicles in both the two-wheeler and commercial 
					vehicle sectors. 
					 
					On the engines front, Piaggio will also begin production of 
					1,000 and 1,200 cc diesel and turbodiesel models, which will 
					be the cornerstone for the expansion of the Group commercial 
					vehicle offer  produced and marketed in Europe and in Asia 
					 and the growth and segmentation of the Ape, Quargo and 
					Porter ranges. The 2009-2012 Plan envisages significant 
					investments in product development and the international 
					growth of the current Sourcing, R&D and IT divisions. 
					
					On 7 July 2009 
					the new Piaggio Mp3 Hybrid, the worlds first hybrid 
					scooter, was presented to the Italian and international 
					press. The new scooter features an internal combustion 
					engine and an electric motor, which operate in synergy 
					thanks to a special electronic management system developed 
					by the Groups R&D division, to deliver significant fuel 
					savings and an important reduction in CO2 emissions. 
					
					On 26 July 2009, 
					on the Brno circuit, the Aprilia RSV4 driven by Max Biaggi 
					won its first victory in the Superbike World Championship. 
					This success  combined with three other podiums earlier in 
					this debut year in the SBK World Championship  confirms the 
					technological supremacy of the Aprilia brand in motorcycle 
					racing: with a portfolio of 40 world titles (33 in Grand 
					Prix motorcycle racing), Aprilia is the most successful 
					Italian brand ever in world championship racing. On 28 July 
					2009, the Mediobanca R&D survey on the top Italian groups 
					ranked Piaggio in fourth place in the scoreboard for the 
					ratio of R&D spending to revenues (4.6% for the Piaggio 
					Group). 
					 
					Outlook  
					 
					The first half of 2009 was severely affected by the economic 
					crisis and by the difficulties on the markets addressed by 
					the Piaggio Group. The first significant signs of a recovery 
					and stability began to emerge in March. With product 
					portfolios for the 2-Wheel and Commercial Vehicle businesses 
					featuring vehicles with low emissions and reduced fuel 
					consumption, the Group will also be in a position to benefit 
					fully from the eco-incentives introduced by the Italian 
					Government and by the Spanish Government. Over the coming 
					months, in part through the market launch of the new 
					state-of-the-art products, the Group will pay specific 
					attention to the growth of the its motorcycle brands in 
					Europe and consolidation of its leadership position in 
					scooters in Europe and America. Piaggio will also be 
					developing marketing operations for the Vespa scooter in 
					Vietnam, which made its official debut at the end of June 
					2009. 
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