10.12.2009 PIAGGIO LIGHT COMMERCIAL VEHICLE SALES IN ITALY UP DURING NOVEMBER

PIAGGIO PORTER ELECTRIC PICKUP

Today environmentally clean models (above Porter Electric Pickup) account for 75 percent of Piaggio Porter deliveries, reflecting the success of a complete range in meeting the needs of a market increasingly attentive to environmental sustainability and to flexibility in installing fittings.

According to data published yesterday by Italian automotive trade bodies ANFIA and UNRAE, Piaggio Veicoli Commerciali vehicle sales and market share in Italy increased once again in November. Piaggio Veicoli Commerciali deliveries in Italy during November 2009 totaled 470 vehicles, an improvement of 4.2 percent from November 2008.

With 4,917 vehicles shipped from January to November 2009, Piaggio Veicoli Commerciali has notched up a 5.7 percent improvement in sales in the first eleven months of the year, compared with 4,654 vehicles shipped to customers in Italy during the first eleven months of 2008.

Market share increased by 0.8 percentage points, taking the Piaggio Veicoli Commerciali share to 3.0 percent of the Italian market for the period January-November 2009. This compares with 2.2 percent in the year-earlier period.

The continuing improvement in Piaggio Veicoli Commerciali’s performance reflects the structural progress of its brand, fuelled by the success of the Porter and Porter Maxxi ranges. Over the past few months, technical and aesthetic enhancements have been introduced on both models as well as new environment-friendly bi-fuel engines using LPG and methane and a new electric version. Today, these environmentally clean models account for 75% of Piaggio Porter deliveries, reflecting the success of a complete range in meeting the needs of a market increasingly attentive to environmental sustainability and to flexibility in installing fittings.
 

© 2009 Interfuture Media/Italiaspeed