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Gianmaria
Rossignolo is set to take control of
Pininfarina's Grugliasco factory (centre)
although the design house will retain the windtunnel facility (top). The Alfa Romeo
Brera (bottom) and Spider will continue to
be built at Grugliasco under the new
ownership until the contract comes to an
end. |
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Gianmario
Rossignolo, who failed several times to buy Bertone, is
finally on the threshold of realising his car manufacturing
ambitions as he takes control of Pininfarina's Grugliasco
factory in a deal which sees the historic Italian design
house winding down its car building operations.
In the terms
announced yesterday, Rossignolo's company Innovation in Auto
Industry S.p.A. (IAI) will take control of Grugliasco in a
15 million euro deal financed by FinPiemonte-Partecipazioni
S.p.A., a finance company controlled by the Piedmont
Regional Administration, which will rent the premises back
to him for the next six years. Pininfarina will use the
payment to cover costs associated with exiting the
Grugliasco operation.
Rossignolo plans
to build a series of innovative, lightweight vehicles and in
the announcement yesterday it was revealed that Pininfarina
will be entrusted with designing these cars. The Italian
businessman, a former CEO of Lancia, had in fact been in the
frame to buy another failing Turin-based design house and
contract manufacturer, this time Bertone, two years ago.
However with a deal on the table and having been agreed by
all parties, Bertone CEO Lilli Bertone abruptly changed
course at the very final moment and instead favoured the
alternative plans of Italian business turnaround specialist
Domenico Reviglio, the founder of Gruppo Prototipo. However
she negotiated the last-minute deal with Reviglio without
the knowledge or permission of her two daughters, who were
also shareholders in Bertone, and the resulting fall-out saw
the company instead collapsing into receivership and just
this summer Fiat Group purchased Bertone's factory (also
located in Grugliasco) but not the name or design arm.
IAI will take
control of Pininfarina's Grugliasco premises, machinery,
equipment and the contracts of the 900 staff, except for the
on-site windtunnel which will remain in Pininfarina's hands.
According to the official statement "IAI will enter into a
subcontracting agreement (at cost) with Pininfarina for the
premises, equipment and tools, systems and human resources
needed to provide the sheet-metal bodywork and painting
services required to carry out until completion existing
production orders for Alfa Romeo [Brera and Spider] and Ford
[Focus CC]. The parties have further agreed to enter into a
collaboration contract for the styling of the first vehicle
that IAI will produce. Should Pininfarina request it, IAI
will enter into a multi-year painting services contract (on
market terms) that will go into effect upon the expiration
of the production orders currently handled by Pininfarina."
The carmaking contracts are expected to run out in 2011.
The deal sees
struggling Pininfarina exiting the contract manufacturing
arena, the operations that caused the company's downfall as
it massively over extended itself and racked up
unsustainable debts which have also resulted in the
Pininfarina family being forced to sell its controlling
stake. "This development represents a highly attractive
opportunity for Pininfarina, which, once the transaction is
completed, will have achieved an optimum size to develop its
future production, styling and engineering activities in
accordance with its industrial plan, the implementation of
which will be significantly accelerated," added the
statement issued by Pininfarina yesterday.
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