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L’Automobile Magazine has assigned
the 2009 Trophée du Design to
Pininfarina for having confirmed its
supremacy in the automotive design field by
creating two of the most appreciated cars of
this year: the Ferrari 458 Italia (bottom)
and the Maserati GranCabrio (top). |
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Pininfarina
is the best designer of the year according to the jury
of the French magazine L’Automobile Magazine,
which has assigned the 2009 Trophée du Design to
the Pininfarina Group for having confirmed its supremacy
in the automotive design field by creating two of the
most appreciated new cars of this year, the Ferrari 458
Italia and the Maserati GranCabrio. On December 15th in
Paris the award will be collected by the Chairman Paolo
Pininfarina, accompanied by the CEO Silvio Angori and
the Design Director Lowie Vermeersch.
In motivating
the award, the Automobile Magazine recognises of Pininfarina
the merit of having created in 2009 two models “that takes
our breath away”, “the most beautiful rebellion signs that
Pininfarina could give us: even more than the
diversification realized along the years (prototype
construction, study centre, engineering laboratory,
collaboration with Bolloré for the development of an
electric car), the 458 Italia and the GranCabrio prove that
Pininfarina has no intention to turn over a new leaf”.
It is the fourth
time that Pininfarina is awarded with the Trophée du
Design: in 1992 it received the Super Trophée for
the ecological value of the Ethos prototype and for the
technical and stylistic contribution given to Ferrari in so
many years of cooperation; in 1998 it was assigned the
Trophée du Design as the best coachbuilder in the world
for its creations of the last twenty years; finally in 2005,
Sergio Pininfarina – currently Honorary Chairman of the
Group – received the Trophée d’Honneur in recognition
of its activity and the 75 years of the Company.
"This further
demonstration of esteem for the activity of our team makes
us very proud and reaffirms the role of Pininfarina in the
design world," comments Paolo Pininfarina. "We couldn’t have
a better gift for our 80th anniversary that we will
celebrate in 2010."
"Our challenge
as designers," states Lowie Vermeersch, "is the search for a
synthesis between beauty and functional quality, between
style and efficacy. With the Ferrari 458 Italia and the
Maserati GranCabrio, both combining technological
innovation, creativeness, style and passion, Pininfarina
design comes into its own."
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