The Abarth 500C and
Abarth Punto Evo, Abarth's latest versions of two tried
and tested models, are due for launch from mid-June in
Italy. The new Abarth Punto Evo aims to win an even
bigger place in the hearts of young enthusiasts,
continuing the work begun with the Grande Punto, which
is bought mostly by customers aged between 18 and 30.
The Abarth 500C is distinguished by its elegance and
dynamism while the Abarth spirit lives on in its
sporting features. The new open-topped car with its
reworked engineering also represents a strategic choice
by Abarth: this model was also produced to appeal to
women customers who seek design and elegance but also
appreciate the performance of a true sports car.
Both cars recently made their international public
debuts at the Geneva Motor Show and now share the same
launch to demonstrate to the public that both represent
the very best of the Abarth sporting spirit despite
their different characteristics and target customers.
This unique event is accompanied by an original
advertising campaign, created in conjunction with the
515 Creative Shop studio in Turin and identified by the
slogan “More power to your senses”, a concept that
matches the brand's values perfectly.
The Abarth 500C and Abarth Punto Evo will certainly help
to consolidate the already excellent results achieved in
2009. Proof that the direction taken by Abarth is the
right one comes from the statistics. These indicate
quite clearly that the brand is experiencing continuous
growth: from 2008 to the present day Abarth has sold
nearly 22,000 cars, including 8400 Abarth 500 versions
and 2700 Abarth Grande Punto cars during 2009, as well
as more than 3300 performance kits. This commercial
success is complemented by the inexorable growth in
dealerships and official performance centres. Abarth is
in fact completing its coverage of strategic cities in
Europe such as Amsterdam and Paris, and in addition to
consolidating its presence in existing markets it is
extending to Eastern European markets such as Romania
and countries in the Mediterranean basin such as Israel.
The Abarth distribution network is a truly unique
phenomenon, boasting 141 showrooms, 140 official
performance centres and 300 service centres in Europe.
That's not to mention the latest network of Abarth
Racing preparation shops made up of six outlets in
Italy, which are exclusively responsible for selling
Abarth racing cars and servicing them for customers.
Two models, one spirit:
driving experience taken to the maximum sensory levels
The new advertising campaign “More power to your senses”
will be rolled out in different media in the coming
months, with particular attention to digital media and
is further reinforced by a distinctive red graphic
marking that simultaneously divides and unites the two
cars. The Abarth 500C and Abarth Punto Evo offer a
unique and unrepeatable driving experience that
transcends the idea that a product is something simply
to be used, taking you into the realms of powerful
emotion. Normally, when you use an object you do not
think about how it was made or why it was made in a
certain way, you simply use it. This does not happen
with an Abarth. An Abarth reminds you in every detail
and at every moment that it was built with but one
purpose: performance. Each of its components expresses
its vocation: its incisive engine sound, the noise of
its wheels on the asphalt, its attractive design, its
race-tuned suspension and acceleration worthy of an
out-and-out sports car.
With an Abarth the perception of driving is increased
and amplified to the maximum. The perception you receive
from an Abarth Punto Evo, in particular, is guaranteed
by the 165 HP delivered by a MultiAir engine with
enhanced power level to guarantee even more driving
performance and adrenaline: all in all, the new car
represents Abarth empowerment taken to its highest
levels. The Abarth 500C perception combines all the
sensations of sports driving with those produced by the
panoramic opening hood which accentuates your perception
of the surrounding environment, the wind in your hair
and the sound of 140 HP under the bonnet. Driving is
even sportier thanks to steering wheel gearchanges.
These two models may be very different but they share a
single spirit, the sporting spirit of the Abarth
scorpion logo, which has proved itself capable of
awakening the passion of thousands of motorists with a
taste for challenge, speed and Italian style.
|
|
|
