Coinciding with the release in major Italian cinemas of the film Nine, scheduled for this Friday (January 22), Alfa Romeo's Italian dealer network is holding an 'open house; on 23/24 of this month to present a new version of the MiTo, the Nine. The Hollywood film Nine is a musical set in Italy that follows the life of world famous film director Guido Contini as he reaches a creative and personal crisis of epic proportion, while balancing the numerous women in his life including his wife, his mistress, his film star muse, his confidant and costume designer, an American fashion journalist, the whore from his youth and his mother.

The MiTo Nine pack will be available across all the engine variants - with the exception of Quadrifoglio Verde version 1.4 Turbo 170 HP Multiair - with upgraded content that will vary depending on the model level. For the "Progression" versions, at a list price of 1,400 euros with VAT included, the pack Nine will comprise of 16-inch 'Elegant' alloy wheels, the roof painted in a black satin finish and a similar treatment meted out on the door handles, door mirror housings and headlight bezels, while for the "Distinctive" trim level versions, at a price of 1,700 euros, again with VAT included, the Pack Nine will offer 17-inch 'Elegant' alloy wheels, leather seats, lumbar adjustment for the passenger seat, and a similar black satin roof and exterior component paint finish as for the Progression level pack.

With this special MiTo version called Nine, Alfa Romeo is celebrating an important product placement as the American film of the same name, which is set mostly in Italy, features a stunning Alfa Romeo Giulietta Spider from 1955, a sports car designed initially for the U.S. market but which went on to win many fans alll around the world. The Giulietta Spider in fact went into production in the summer of 1955 fitted with a robust 1300cc engine that coupled to the car's light weight allowed it to reach speeds exceeding 165 km/h.

The film Nine combines passion, fantasy, lust, love, art, style, delusions, dreams, life has always been a circus for world-famous 1960s movie director Guido Contini (Daniel Day Lewis) only now he can’t escape it in this dramatic musical. Renowned for his brilliant moviemaking and desired by many, Guido is about to kick off production on his highly anticipated ninth picture Italia when suddenly the bottom drops out of both his ample creative powers and his fervid love life, as they simultaneously unravel out of control. Surrounded by a panorama of astonishing women—his tempting mistress Carla (Penelope Cruz), his devoted wife Luisa (Marion Cotillard), his muse Claudia (Nicole Kidman), his costume designer and confidante Lilli (Judi Dench), a flirty journalist from Vogue (Kate Hudson), an instructive prostitute from his childhood (Stacy Ferguson) and his beloved Mamma (Sophia Loren) – Guido searches for inspiration and possible salvation amid the free fall. As he does, the historic Stage 5 at Cinecitta Studios in Rome is lit up by Guido’s most evocative desires, memories and dreams—which transform into dynamic, expansive musical fantasies — as Nine draws ever closer to the moment when Guido must overcome his demons and call "Action!" The innovative, award-winning Broadway musical sensation inspired by the movies Nine comes full circle back to the screen stirringly re-invented as the richly cinematic story of an artist’s epic mid-life crisis by Academy Award-nominated director Rob Marshall, who brought Chicago to life.

For the commercial launch of the special version MiTo Nine, Alfa Romeo has built up a special communications campaign to be run through the cinema, television, internet, radio and print. In particular, the promotional film uses the soundtrack and pick from some scenes from the film, centered on the slogan: "Be Italian, drive passion", thanks to an agreement with the film's American production house, The Weinstein Company, and its Italian distributer, 01 Distribution. Fiat's usual advertising agency, Armando Testa, under the creative direction of Raffaele Balducci, is responsible for the campaign.

Alfa Romeo was present at the Italian preview of Nine - which took place on January 13 in Rome, providing the organisation with a fleet of cars to whisk the cast, six of whom are former Oscar winners, onto the famous red carpet: Daniel Day-Lewis, Nicole Kidman, Marion Cotillard, Penelope Cruz, Judi Dench, Sophia Loren, Kate Hudson and Fergie of the band, the Black Eyed Peas.