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As part of the
UK launch of the new MiTo MultiAir models,
and to mirror its new TV advertising
campaign, Alfa Romeo UK is beaming a giant
projection of the ever-popular game onto
buildings across the country for the public
to play. |
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Alfa Romeo
UK is midway through a promotion in major English and
Scottish cities along with a TV campaign that is
bringing the classic Space Invaders arcade game to life
in a UK interactive first in order to highlight the
launch of the Alfa MiTo MultiAir.
As part of the
launch of its technologically advanced new MiTo MultiAir
models, and to mirror the airing in the UK of the new
pan-European TV advertise campaign for the new model, Alfa
Romeo UK is beaming a giant projection of the
ever-popular game onto buildings across the country for the
public to play. The highest score achieved in each of the
seven UK cities will win an iPod Touch.
The new MiTo
MultiAir range boasts a substantial increase in fuel
efficiency and a significant decrease in CO2 emissions, so
just like the accompanying TV advert, the public will use an
Alfa MiTo to skilfully destroy the 'invaders' - which are
represented as fuel pumps and toxic barrels - with lasers
fired from its headlights. The giant game, which is operated
by using a 42" High Definition touch screen, is the first
interactive gaming projection in the UK.
The Alfa MiTo
MultiAir range introduces the 1.4-litre 135 bhp Alfa MiTo
Lusso and Veloce, as well as the 170 bhp 1.4 Alfa MiTo
Cloverleaf model complete with active suspension. All
versions include Start&Stop technology. Capable of
reaching 62mph from a standing start in just 7.5 seconds,
the range-topping Alfa MiTo Cloverleaf has a top speed of
136 mph and a striking combined cycle official fuel economy
figure of 47.1 mpg. These high-tech MultiAir engines also
produce amongst the lowest CO2 levels of all Alfa MiTo
petrol models.
The MultiAir
Space Invaders started in Brick Lane, London ten days ago
(12-13 February), before heading to Glasgow last weekend (19
February). The 'tour' will now move on to Birmingham this
coming weekend (26 February) before the final four cities
comprise of Newcastle (5 March), Cardiff (12 March),
Manchester (19 March) and Leeds (26 March). The projections
are taking place between 4pm-10pm in all locations.
ItaliaspeedTV:
Alfa MiTo
MultiAir "Space Invaders" (TV advert, 2010)
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