To mark a
century of passion and engagement, Alfa Romeo celebrates
100 years of automotive design and culture by launching
its Official Fine Art Prints Collection. Throughout its
legendary history artists have recorded and pictured the
industrial story of Alfa Romeo and - in celebration of
this aesthetic and emotional link between car design and
art - Alfa Romeo now offers Alfisti, car enthusiasts and
art collectors the possibility to own and collect
authentic Alfa Romeo Artworks, created by international
artists and fine art illustrators.
The Alfa Romeo Official Fine Art Prints Collections
expresses the passion, design and human genius behind
Alfa’s legendary cars and achievements through the free
language of art.
The Centennial Art Collection - a unique artistic
journey into the world Alfa Romeo
As part of its official art collection, Alfa Romeo
presents a truly unique series of artworks: The Alfa
Romeo Centennial Fine Art Prints Collection. 100
exceptional artworks by 100 different artists, freely
celebrating the vast history of Alfa Romeo through
different styles and aesthetic concepts. Each artwork
is, reproduced in a limited edition of 100 fine art
prints only.
The launch collection also features five other themes:
Cars, Racing, Passion & Icons, Affiches and Vintage. The
“Cars” Collection features artworks which concentrate on
Alfa’s most significant contemporary cars; The “Racing”
Collection features subjects inspired by Alfa’s vast
racing heritage; The “Passion & Icons” Collection
celebrates Alfa’s iconography; The “Affiches” Collection
proposes iconic Alfa advertisements since its founding
and The “Vintage” Collection concentrates on the iconic
cars in Alfa Romeo’s history. Each collection proposes
different artistic styles and a free interpretation of
the themes. The Alfa Romeo Official Fine Art Prints
Collection develops continuously through new artists,
subjects, styles and special editions.
The Artworks
Alfa Romeo official artworks are authentic and original
creations - exclusive to Alfa Romeo - reproduced as fine
art giclée print editions or offered as originals. For
the editions collectors can select the media of
reproduction – Fine Art Paper, Canvas, Cultbond or
Cultplex – and the desired artwork size according to
their taste and interior design style. Prices range from
100 to 995 euros, depending on the media of
reproduction, the size and the edition of the artwork.
Each artwork is individually crafted to the highest
museum quality standards and custom made to the
customer’s specifications. The artwork is available
exclusively from the Alfa Romeo’s art web store.
The Editions
Alfa Romeo artworks are reproduced in numbered, limited
or unique editions. Limited editions range from unique
artworks (1/1) to editions of maximum 200 reproductions.
Each artwork is accompanied by a certificate of
authenticity and limited edition, guaranteeing its
collector value.
The Artists
The more than hundred artists selected by Alfa Romeo and
Cultwork, in collaboration with Illustrative, the
leading international forum for contemporary
illustration and graphic arts, range from established
artists to young talents in fine art, illustration and
photography. To quote just a few: Roman Bittner, Rich Tu,
Marco Wagner, Jamie Ball, Ana Belido, Damien Poulain,
Beat Kuert, Mk2Kid and Massimo Giacon. All have in
common the same fascination for car design and
automotive culture.
Alfa Romeo and Cultwork
The Alfa Romeo Official Fine Art Prints Collection is an
artistic venture between Alfa Romeo and Cultwork.
Cultwork is a unique lifestyle fine art brand and
international artist’s network which creates and crafts
fine art print editions in collaboration with iconic
brands.
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