Alfa Romeo is clambering on the bandwagon of web stores to sell official branded merchandise and its new store has just gone live. The new site, dedicated entirely to the world of Alfa Romeo, is designed for simple and intuitive navigation, so visitors will have no difficulty in finding out all about the latest official merchandise.

This year is the centenary of Alfa Romeo and therefore the ideal moment to introduce a website reflecting the brand’s sporting spirit and eye-catching style. The new site illustrates a vast range of licensed products, manufactured by top partners like Jaggy and Italia Independent, as well as gift ware, car accessories and merchandise.

The new virtual store is designed to communicate and enhance the values of Alfa Romeo as a historical and distinctively Italian brand that for the last hundred years has always kept pace with the times but never forgotten its roots. A linear interface and superb functionality help the user to navigate intuitively through the various areas and product classes simply, quickly and effectively. Photos are always accompanied by descriptions and technical specifications to provide you with all the information you need. Product data sheets also contain social networking functions to allow you to share your discoveries and purchases with friends on Facebook, Twitter and Delicious. The site will also be offering exclusive limited editions, dedicated special offers and, coming soon, the chance to vote for favourite articles. The new store will therefore become even more interactive and better able to respond to the needs of Alfisti.

The www.store.alfaromeo.com website has been developed by Display, an e-commerce solution provider with over ten years of experience in Europe in the fields of strategic consulting, web design, software development, logistics and online marketing.