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This year's Salon Privé in London, the 5th
edition, has been adjudged to have been the
largest, most spectacular and most popular
to date, and the top prize of the event, the
"Best of Show", was grabbed by an Alfa
Romeo, fittingly in the centenary year,
awarded to a spectacular Monza from 1932. |
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The unusual, slippery-styled 6C 2300 Aerodinamica Spider, a special built by the Jankovits brothers, Gino and Oscar, in
Croatia around 1935 that has reappeared in
recent years and become a big draw on the
concours "circuit, notably wowing the crowds
at Ville d'Este. |
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In total fifty eight vehicles were entered
across the seven-categories of the Salon
Privé Concours d’Elégance, a range of
exceptionally rare, beautiful and very
valuable cars from around the world. The
pick of the classes this year, on the
occasion of its centenary, was "Class F -
Alfa Romeo: Classic Racers pre-1940s". |
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This year's Salon Privé
in London, the 5th edition, has been adjudged to have
been the largest, most spectacular and most popular to
date, and the top prize of the event, the "Best of
Show", was grabbed by an Alfa Romeo, fittingly in the
centenary year, awarded to a spectacular Monza from
1932.In total
fifty eight vehicles were entered across the
seven-categories of the Salon Privé Concours d’Elégance,
a range of exceptionally rare, beautiful and very
valuable cars from around the world. Entrants included
Simon Kidston’s ultra-rare Panther 6, an exemplary
collection of pre-war Bugattis including an ultra rare
Type 46 Profilee and a special celebration of 75 years
of Jaguar which included the company’s 1954 Le Mans
shortnose D-Type.
Of note to Italian car
enthusiasts were two categories dedicated to Italian
cars, "Class D - Maserati: The Orsi Era" and "Class F -
Alfa Romeo: Classic Racers pre-1940s". In the former
class victory went to the 1956 Maserati A6G/54GT of
Gordon McCulloch with the runners-up slot being grabbed
by Nick Mason's 1957 250F. In the latter class Hugh
Taylor's exceptional racing Monza was the winner ahead
of the unusual, slippery-styled 6C 2300 Aerodinamica Spider, a special built by the Jankovits
brothers, Gino and Oscar, in Croatia around 1935 that
has reappeared in recent years and become a big draw on
the concours "circuit, notably wowing the crowds at
Ville d'Este. Taylor's stunning blue-with-white-stripes
machine also walked off with the top "Best in Show"
prize after beating a strong entry, his award being
presented by Simon Mobey of sponsor Chubb Insurance.
Increased visitor
numbers to salon Privé brought increased revenues for
the charities supported by Salon Privé with over
£150,000 raised across the event, for The Rainbow Trust
Children’s Charity, Prostate Cancer Research and The
Prince’s Trust. Said co-founder, David Bagley: “This
year’s Salon Privé has been a tremendous success, by any
measure, but especially satisfying to us has been the
number of returning visitors and exhibitors. We’ve been
determined to grow Salon Privé every year, but without
losing the fundamental exclusivity and sense of occasion
that makes it so popular, so to be sold out two weeks
before the event was incredible. Salon Privé is now a
firmly established event in both the motoring and London
summer society calendars.”
This year, in excess
of 40 carefully selected super and luxury cars were
openly displayed on the lawns, with several on view for
the first time at a London event. Regular attendees
Aston Martin, Jaguar, Maserati, Mercedes-Benz and
Rolls-Royce were joined for the first time by Audi and
Lexus with Bentley, Bugatti and Lamborghini returning
following a year’s absence; cars on display ranged from
the superlative luxury of the Rolls Royce Phantom to the
ultra-exclusive Bugatti Veyron Grand Sport and the
outrageous Veritas RSIII.
The relaxed
surroundings and garden party atmosphere provided brands
with a unique environment in which to engage with
customers and visitors. Bentley Motors offered a
craftsmanship display, while Rolls-Royce launched its
‘Bespoke Personalisation Programme’ at Salon Privé,
including the display of a specially-designed,
four-person picnic set finished in polished aluminium,
veneer and leather.
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