Alfa Romeo UK has joined
with Wales Millennium Centre to become a sponsor of the
Welsh centre for the arts. As exclusive automobile
sponsor, the Italian sporting car manufacturer will
provide vehicles and funding to support Wales Millennium
Centre and its commitment to encourage learning and to
showcase and nurture creative talent. The promise is
emblazoned across the front of the Centre with the
words: In These Stones Horizons Sing.
Creative design,
precision engineering and strong cultural heritage are
clear qualities that Alfa Romeo believes brings it
together with Wales
Millennium Centre.
Home to eight resident
companies, including BBC National Orchestra of Wales,
Welsh National Opera and Wales’ largest youth
organisation Urdd Gobaith Cymru, Wales Millennium Centre
is an internationally significant cultural landmark,
renowned for inspiration, excellence and leadership.
Since opening in 2004, the Centre has welcomed nearly 8
million visitors through its doors.
Damien Dally, Brand
Communications Manager for Alfa Romeo UK, says:
“Passion, performance and pride are key attributes of
the Alfa Romeo brand that are perfectly complemented by
our sponsorship of Wales Millennium Centre. By
supporting a centre that has already developed a
reputation as a cultural leader, we’re furthering Alfa
Romeo’s commitment to invest in the arts and develop
talent.”
“We are thrilled that
Alfa Romeo and Lookers have become one of our corporate
partners,” says Marie Wood, Director of Development at
Wales Millennium Centre. “A brand such as Alfa Romeo,
with its high design values, is the perfect match with
Wales’ most iconic arts centre. In these economically
challenging times to find a company with such a
commitment to the arts, helping us nurture the talent of
the future, is quite exceptional. Undoubtedly, their
support will make a real difference to our programme of
learning and participation,” she added.
The first Alfa Romeo
model to be installed in the foyer of the building is
the recently launched five door hatchback Giulietta. To
launch this partnership, the car has been liveried in a
design created by the Centre using the shapes that form
the brand logo, which will emphasise the synergy between
both organisations. The sporty new Giulietta not only
offers good looks, ride and class leading handling, but
also boasts a best-in-class Euro NCAP five star crash
safety rating, all from £16,995 on the road.
