Alfa Romeo will be taking
part in a special event, the “Bovet Italia Classica
2010” from 20 to 26 September, an exclusive mobile
display of historic cars which will stretche through all
of Lazio’s most spectacular streets before reaching the
capital and entering the gardens of the Quirinale for a
Concorso di Eleganza that is scheduled for 25 September.
This year the event is
particularly important since it celebrates two historic
milestones in motoring: 100 years of Alfa Romeo and 80
years of Pininfarina. Two anniversaries of extraordinary
significance, which explains why the “Bovet Italia
Classica 2010” has the patronage of the Head of State,
emphasising the symbolic importance of two car
manufacturers that have lent prestige to Italian
creativity and style.
Arriving from all over
the world, the participants will cover about 1,500 km of
B-roads through dramatic landscape on board their
precious historic cars, stopping every day in the
region’s most famous aristocratic residences, generally
closed to the public. The colourful journey will come to
an end on Saturday 25th, at the gardens of the Quirinale,
where the famous Concorso di Eleganza will take place,
with Paolo Pininfarina presiding over the jury, which
also includes the chief designer of the Fiat Group
Lorenzo Ramaciotti, luxury entrepreneur Nicola Bulgari,
CEO of the Prada group Patrizio Bertelli, stylist and
gentleman driver Giorgio Schon and chairman of the
Hachette Italia group Stefano de Alessandri.
Among the many cars
present there will also be four cars from the Alfa Romeo
History Museum: the “2000 Sportiva”, an exclusive
gran turismo
from 1954 which will take part in the event together
with a modern Alfa Romeo 8C Spider, while the “6C 2300
Mille Miglia” (1938), the prototype of the “Giulietta
Spider” (1956) and the “33 Stradale” (1967) will take
part in the Concorso di Eleganza at the Quirinale. Also,
a parade of a dozen Alfa Romeo historic cars, a
selection of those which best represent the history of
the company, will provide the backdrop for these
extraordinary vehicles, including an 8C Le Mans driven
in the ’30s by the legendary Tazio Nuvolari. The event
will also star the new Alfa Romeo Giulietta: this the
best way to assert the unique position of the brand in
the international automotive scene, a heritage made up
of cars and designers, races and engines, style and
innovation that have marked the technological progress
and sports events of the 20th century.
The Giulietta and 8C
Spider are the result of Alfa Romeo’s new direction in
style and technology, begun in 2006 with the 8C
Competizione supercar. Alfa Romeo cars, both yesterday
and today, have always stood out on the international
scene for their essential style, capable of transmitting
powerful emotions, and consistently state-of-the-art
technology, as well as top-level handling and driving
pleasure.
