20.10.2010 ALFA ROMEO TAKES TO THE STREETS OF PARIS TO CELEBRATE THE CENTENARY

ALFA ROMEO CENTENARY PARIS, OCTOBER 2010
ALFA ROMEO CENTENARY PARIS, OCTOBER 2010
ALFA ROMEO CENTENARY PARIS, OCTOBER 2010

Alfa Romeo's centenary has been celebrated in majestic style in France as a hundred the brand's historic-to-modern models paraded through the heart of the capital city taking in a swathe of evocative landmarks.

Alfa Romeo's centenary has been celebrated in majestic style in France as a hundred the brand's historic-to-modern models paraded through the heart of the capital city taking in a swathe of evocative landmarks.

The special event, which was organised in association with the "Salon Automédon" and "Vincennes en Anciennes" as well as the many motoring clubs in France that cater for the Italian marque, brought the passion and heritage of Alfa Romeo to the attentions of Paris' residents in an extravaganza that marched along a 15 km route that gained widespread attention and placed many of the Milanese carmaker's most beautiful models to the backdrop of iconic Paris landmarks such as the Eifffel Tower, the River Seine and the Arc de Triomphe.

The one hundred cars taking part gathered outside the famous l’Ecole Militaire, which was the start point rendezvous at 9:30am, before crossing the Seine over the Pont d’Iéna and entering the fashionable Trocadéro district. From there the cavalcade made its way along l’Avenue Foch and la Place de l’Etoile before descending down "La Plus Belle Avenue du Monde" and then making stopovers at Place de la Concorde and Place Vendôme. The glorious Italian cars then made their way, in perfect weather, past the Seine and to a finish point at the Salon Automédon in the Parc des Expositions du Bourget where the cars went on display. The convoy arrived at its destination at 11:15am where it was joined by a beautiful historic Alfa 6C 1500 from 1928.

The cavalcade of "moving art" was led out by the marque's newest high performance sports car, the stunning Alfa 8C Competizione, as well as its current mass-production leaders: the brand new C-segment Giulietta hatchback as well as its smaller sister, the MiTo. The pretty Bertone-penned GT Coupé was also in evidence.

There was very broad representation amongst the historic models in the hundred-strong ranks in Paris including examples of the Alfa 1900, 2300, previous-generation Giulietta sedan and convertible variants, the Giulia (including the Bertone-designed coupé as well as the 'Super' sedan), the evocative V8-engined Montréal, the fragile-looking 'stretched-skin' Sprint Zagato, the Alfetta coupé from the earliest GTV to the final edition and the many different generations and evolutions of the convertible Spider, perhaps the marque's most recognised model. Engines burbles on the route included everything from the Flat 4 "Boxer" to the "Arese V6".

The full route to the final destination at the Parc des Expositions du Bourget that the cars paraded down to reach comprised of the Place du Maréchal Joffre outside the école militaire (the starting point at 9:30am), Avenue de Suffren, Pont d’Iéna, Place du Trocadéro, Avenue Paul Doumer, Avenue Foch (where the cars regrouped), Place de l'Etoile, Champs Elysées, Rond-point des Champs, Place de la Concorde (control point/halt), Rue Royale, Rue du Faubourg Saint Honoré, Place Vendôme, Place de l'Opéra, Avenue de l'Opéra, Guichets du Louvre, Quai de la Mégisserie, Boulevard Henri IV, Place de la Bastille (control point/halt), Rue du Faubourg Saint Antoine, Place de la Nation (control point/halt), Cours de Vincennes, Porte de Vincennes/Boulevard Périphérique extérieur and Porte de la Chapelle A1 to the Salon Automédon.
 

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