The Alfa MiTo has
finished top of its class in the UK's What Car?
Reader Awards 2010. As the only major annual UK car
awards voted for solely by the car buyer, What Car?
Reader Awards may give a closer indication of who
the real world automotive winners are in 2010. The MiTo
thus receives the Reader Award for Best Supermini
for the sporty, compact Alfa MiTo from its most
important critics, owners and potential customers.
With an average star
reader rating of 4.6 out of five, the Alfa MiTo not only
topped the supermini category but came third overall in
the Best Car segment, ahead of 167 competitors.
In the Best Manufacturer category Alfa Romeo
came an impressive fourth out of 30 manufacturers, with
an average star reader rating of 4.3 out of five. In the
supermini class, the MiTo was joined by other Fiat Group
Automobiles models, the Fiat 500 and Fiat Panda in
second and third place respectively – stamping an all
Italian authority on one of the most hotly-contested
segments of the UK automotive market.
Launched in the UK
last year, the Alfa MiTo introduced a host of new
technologies, including Alfa Romeo’s dynamic control
system, known as DNA, and award winning MultiAir engine
technology; a five star Euro NCAP safety rating; and a
competitive price tag, in a car with individualism and
sporty credentials. These key attributes were reflected
in What Car? readers’ reviews.
Brand Communications
Manager of Alfa Romeo UK, Damien Dally says: “For us to
receive this award thanks to the excellent feedback What
Car? has received about the MiTo from its readers, is
fantastic. It truly affirms MiTo’s place as a strong,
viable and credible option for people looking for a
sporty yet practical compact car. In addition, as a
manufacturer we’ve continued to invest a great deal in
improving all aspects of the Alfa Romeo experience, and
today, in 2010, we have a dealer network which is moving
in the right direction, a product range including the
MiTo and all-new Giulietta whose quality matches their
looks, and residual values which now position our cars
as head, as well as heart, purchases.”
