|
More than
550 Ferrari and Maserati owners saw the Australian debut
of the latest models from both companies, the Ferrari
458 Italia and the Maserati GranCabrio flown in
especially for the gala evening event to herald the
inauguration of Ferrari Maserati Sydney, these pair of
cars joining the newly launched Ferrari California.
Ferrari Maserati Sydney’s Dealer Principal, Edward
Butler, welcomed senior executives from both Ferrari and
Maserati with Amedeo Felisa, the Chief Executive Officer
of Ferrari SpA, and Raffaele Fusilli, Global Corporate
Director of Maserati SpA, making their first visits to
Australia specifically for the opening of the new
dealership.
For the Neville
Crichton, Executive Chairman of Ferrari and Maserati’s
Australian and New Zealand importer, European Automotive
Imports, the opening of Ferrari Maserati Sydney was the
culmination of a four year programme to take the quality of
Australia’s Ferrari and Maserati network to a new benchmark
level for customer service.
“We now have
all-new dealerships in Melbourne, Brisbane and Perth, with
major upgrades in Adelaide and Auckland, along with a new
Maserati dealer in Christchurch that also provides Ferrari
owners with a service centre,” explains Mr Crichton. “This
magnificent new Sydney dealership means that we now have a
network of dealership that can stand comparison with the
best in the world. Wherever our owners visit a dealership
they will be welcomed by a unique level of customer service
in facilities that match the legendary performance,
technology and style of their cars.”
The visiting
executives told the audience at the launch that the Ferrari
Maserati Sydney is, in the words of Ferrari CEO, Amedeo
Felisa “one of the best Ferrari dealerships in world” while
Maserati Global Commercial Director, Raffaele Fusilli
concluded his speech by saying he was “proud to be able to
welcome Maserati owners to the best Maserati dealer in the
world.”
Replacing
separate sales and service facilities in William Street and
Artarmon, the new dealership represents a multi-million
dollar investment in a five level facility that more than
triples the size of sales and service facilities for Ferrari
and Maserati in Sydney. “Bringing these facilities together
under one roof is central to our plan to expand our business
and offer the highest levels of customer service,” says
Edward Butler, Dealer Principal of Ferrari Maserati Sydney.
“Our sales team will sell the first car to a customer, but
it is the quality of our customer service and our ability to
deliver to customers an all-encompassing Ferrari and
Maserati ownership experience, which fully encapsulates the
passion and style of these unique marques, that will
encourage our customers to come back for their next Ferrari
and Maserati.”
The all new $30
million building at the junction of Bourke and Elizabeth
Streets offers entirely separate showrooms for new and
pre-owned supercars, as well as dedicated, separate
workshops for Ferrari and Maserati and a level of dealership
technology that matches the supercars to which it is
dedicated. Spread over five levels the new facility is also
the new home of Australia and New Zealand’s largest
independent car importer, The Ateco Group.
This new
dealership also launches a new corporate identity for
Ferrari and Maserati, reflecting the passion, technical
excellence and unique style of the brands. The exhibition
areas, which use lighting and display technology similar to
that found in photographic studios, enhances illumination,
viewing angles, space and backgrounds. The personalization
area stimulates creativity, and offers all that is needed to
support a client in choosing the many options to uniquely
configure new car. Maserati, for example, now offers more
than nine million possible trim and colour combinations and
these special areas enable prospective owners to choose a
car that is entirely personal, exclusive and unique to them.
“Our aim with
developing this new dealership has been simple – to provide
a quality of service and a working environment that is equal
or better to anything in the world,” says Mr Butler.
“Indeed, with Ferrari Maserati Sydney providing a world
debut for an entire new image for Ferrari, it would be fair
to say we are one of the best Ferrari and Maserati
dealerships in the world.”
|
