The
Ferrari Store development program has seen two new retail
store openings
in Kiev, the capital of Ukraine, and in Bahrain. Felipe
Massa and Giancarlo Fisichella, respectively official driver
and third driver of the Scuderia Ferrari, inaugurated the
two new outlet locations while greeting the fans who came to meet them.
The Kiev
Ferrari Store, over 600 square metre spread on two levels in
the heart of the Ukrainian capital, and the Ferrari Store
Bahrain, 150 square metres in the very shopping district of
the city, offer a wide selection of products from the
Prancing Horse ranges for GT owners and enthusiasts, to
those dedicated to Ferrari fans.
Developed entirely by the
Studio Iosa Ghini, their concept is a homage to the history
and spirit of Ferrari’s twin souls of racing and luxury.
Each area has thus been carefully designed as a special,
one-off space in which shoppers can truly embrace the
Ferrari experience.
The
Ferrari Store Kiev and Bahrain join the other prestige
Prancing Horse retail locations around the world, including
those in Milan, Rome and Venice (Italy), London (UK),
Barcelona (Spain), Athens (Greece), San Francisco and Miami
(USA), Macao (China) and Dubai (UAE). The new retail stores are
managed respectively Aamotera Llc and Fadar. The Ferrari
Store development programme includes plans to bring the
number of openings to more than sixty over the next two years
in Europe, America, and the Middle and Far East.
