Edward Butler has been appointed as dealer principal of
Australia’s newest Ferrari and Maserati dealership,
Ferrari Maserati Sydney, relinquishing his role as
General Manager of Maserati Australia and New Zealand so
that he may concentrate on European Automotive Imports’
New South Wales retail business.
Edward Butler has played a central role in the
development, launch and initial growth of Ferrari
Maserati Sydney during the past 12 months, overseeing
the set up of new business in the $32 million facility
that opened officially on 5 February this year. “The
past 12 months have been some of the most exciting,
challenging and interesting of my career,” says Mr
Butler. “We have created a new benchmark for Ferrari and
Maserati not just in Australia, but also, as senior
executives from both companies pointed out at our
opening, worldwide. It was not possible to run a
business on this scale and quality and also do justice
to my Maserati role, so I have accepted the offer to run
FMS full time and ensure that this dealership maintains
and develops its worldwide reputation for the finest
quality of customer service.”
European Automotive Imports, a subsidiary of The Ateco
Group, is the official importer of both Ferrari and
Maserati products in addition to operating Ferrari
Maserati Sydney, the official representative of both
brands in New South Wales. Edward Butler joined Ateco as
Kia National Sales Manager in April 2003 from GM de
Mexico, where he had successfully relaunched Saab on the
Mexican market. UK-born Mr Butler worked for General
Motors Korea with the Cadillac and Saab brands. This
role also included development of the first GM “Premium
Retail Environment” in the Asia Pacific Region.
Prior to working directly for General Motors, Ed worked
for GM subsidiary, Saab, as Regional Sales Manager for
Asia Pacific, following three years where he was
responsible for business development in China, Taiwan
and Hong Kong. His retail experience includes working
for one of the largest luxury car retailers in the
Middle East, based in Dubai. Ed was promoted to General
Manager of Kia Automotive Australia in the middle of
2004. During his time at Kia he oversaw a remarkable 29
consecutive monthly sales records for Kia in Australia.
Following Ateco’s appointment as Maserati distributor
for Australia and New Zealand in May 2005, Ed was
appointed General Manager in July of the same year.
During his period at the helm of Maserati he has
overseen a more than 100 per cent growth in Maserati in
Australia and New Zealand a complete revitalization of
its dealer group. In 2008 he added Alfa Romeo in
Australia to his management portfolio and has overseen
the revitalization of the brand in preparation for the
launch of the Alfa Romeo MiTo, the first of a new
generation of Alfa Romeo models.
